KVIC potters are the new Corona warriors

At a time when even the smallest bit in the fight against COVID-19 counts and raises hope, scores of ‘Khadi and Village Industries Commission’ (KVIC) potters in a Rajasthan village are drawing the country’s attention with their campaign to prevent the spread of Coronavirus. Every earthen pot, particularly pitchers, made by these potters in Kishanganj village of Baran district in Rajasthan has a message on ways to fight Coronavirus. The idea is to ensure that the message reaches every household and members of the family come across the message every time they drink water from it.

The potters have printed messages like, ‘Use Mask’, ‘Stay Home, Stay Safe’, ‘Prevention is Cure’ and ‘Beware of Corona’, on the pitchers whose sale has gone up with rise in temperature. This will ensure that every member of a household reads the messages at least 4-5 times a day.

‘KVIC’ Chairman Vinai Kumar Saxena lauded the efforts of the potters saying such distinctive way of communicating with masses will leave a great impact in the fight against Coronavirus.

It is noteworthy that the potters in Kishanganj village are the beneficiaries of ‘KVIC’S ‘Kumhar Sashaktikaran Program’, an initiative aimed at strengthening the potters’ community across the country. The program has been launched in several remote areas in states like Uttar Pradesh, Madhya Pradesh, Himachal Pradesh, Maharashtra and other states.

“‘Kumhar Sashaktikaran program’ has changed the lives of the potters. The main objective of this mission is to bring back the potters’ community to mainstream.

By providing potters with modern equipment and training, we are trying to reconnect them with the society and revive their art,” Saxena said.