DPIIT seeks views of e-commerce firms over mentioning ‘country of origin’ on each product

NEW DELHI: The DPIIT on Wednesday sought views of e-commerce firms like Amazon and Flipkart on mentioning the ‘country of origin’ on each product sold through their platforms, according to sources.

The issue was discussed in detail during a meeting, held through video-conferencing, between officials of the Department for Promotion of Industry and Internal T rade (DPIIT) and representatives of e-commerce companies including Amazon, Flipkart, Snapdeal, Tata Cliq, Paytm, Udaan and Pepperfry.

This comes against the backdrop of calls to boycott Chinese goods following border clashes between India and China in Ladakh.

The government procurement portal GEM has made it mandatory for suppliers/sellers to specify the country of origin while registering new products on the portal.

According to the sources, mentioning the country of origin would help buyers take an informed decision while purchasing the item. “E-commerce companies’ views were sought on this issue and also about local content issues,” a source added. Another company source said there was no disconnect with the idea, but the firms have to check with their technology teams to figure out how long it will take to get this done.

The companies suggested to the department to also take sellers’ views on the matter as compliance would be needed from their side as well.

“The DPIIT will hold another meeting on this in a few days, most probably in July,” a source said.

Domestic traders’ body CAIT has demanded making it mandatory for e-commerce firms to mention the ‘country of origin’ on each product sold on their platforms.

CAIT Secretary General Praveen Khandelwal claimed that most e-commerce platforms are selling Chinese goods and consumer are not well aware of this fact.

The confederation has launched a campaign to boycott Chinese goods. Rashtriya Swayamsevak Sangh-affiliated Swadeshi Jagran Manch (SJM) too has urged the government to make it mandatory for e-commerce firms to mention the country of

manufacture or origin of a product so that people can