Agilitas to make, sell Italy’s Lotto in India

Agilitas Sports has acquired long-term licence rights to design, manufacture, and retail Italian sports brand Lotto in India, Australia, and South Africa from owner WHP Global.

Agilitas Sports is a sportswear and athleisure company founded by former Puma India and South-east Asia managing director Abhishek Ganguly.

“Through this 40-year licence agreement, we will build and implement state-ofthe-art manufacturing, cutting-edge technology, and design innovation for Lotto for its product development, in addition to marketing and retailing of the brand. Agilitas will invest in a dedicated management team to grow the Lotto brand through product creation, design innovation, supply chain, branding, marketing, and channels of distribution,” said Ganguly.

Agilitas will pay royalty for the licence, which would be a percentage of net sales, he said.

The move also marks the re-entry of Lotto in India.

Agilitas will distribute Lotto products through online channels, stand-alone brand outlets and shop-inshops with retail partners. Lotto stores will roll out in India in early 2025. Agilitas will sell footwear, apparel, accessories, and sports equipment under the brand. India’s sports apparel market was worth $14 billion in 2020, and swelled 50% in three years to touch $21 billion by 2023, according to a report by brokerage Anand Rathi Investment.

Overall, the size of the sports sector in India—comprising media rights, apparel, sports nutrition, sports equipment, etc.—is set to nearly quadruple to $100 billion by 2027 from $27 billion in 2020, the report said.

Several large global brands such as Nike, Skechers, Reebok, Puma, Adidas, and Decathlon already operate in the market.

Lotto will use Mochiko’s dedicated factory in Noida to manufacture goods for the Indian market.

Agilitas will distribute Lotto products through online channels, stand-alone brand outlets and shop-in-shops