Airtel, Google plan for GenAI, cloud services
Bharti Airtel has formed a partnership with Google to deliver cloud and generative-AI solutions to Indian businesses. Through this collaboration, the telecom company will adopt a suite of solutions from Google Cloud, fasttracking its cloud adoption and modernization. Airtel will also offer a suite of cloud-managed services to business customers, comprising more than 2,000 large enterprises and about one million emerging businesses.
Through this collaboration, the two companies are targeting India’s large and growing public cloud services market, which is expected to be worth $17.8 billion by 2027, according to International Data Corp. (IDC), a global market-intelligence firm.
Gopal Vittal, the managing director and chief executive of
Bharti Airtel, said: “As India accelerates its digital transformation, cutting-edge cloud and AI solutions will be at the heart of this change. We are happy to partner with Google Cloud and address this market opportunity with secure and scalable cloud solutions for the government, enterprises, and emerging businesses. Together, we will also accelerate the deployenhanced ment of generative AI in the country and unlock its potential to solve problems.”
Airtel will also leverage Google Cloud’s generative AI capabilities to transform customer experiences and interactions across mobile, broadband and digital TV, and to streamline its internal processes and operations. It will extend these capabilities to its B2B customers in India and around the world.
Thomas Kurian, chief executive officer Google Cloud, said: “Our strategic collaboration with Airtel marks a significant milestone toward our commitment to accelerate cloud and AI adoption in India. Through this we aim to explore and build transformative solutions that can enhance Airtel’s customer experiences.”
The companies will combine their strengths in connectivity and AI technology to develop AI and machine learning solutions. Airtel will apply these solutions to its large dataset. It will integrate geospatial analytics solutions with advanced location intelligence for trendspotting, predictive capability, market assessment, site selection, risk management, and asset tracking; as well as voice analytics solutions for superior conversational applications across languages; and marketing technology solutions to predict consumer behaviour, tailor audience segmentations, and streamline content creation with high-precision contextual ads at lower costs.
Airtel has developed an endto-end IoT solution for the utility sector with Google Cloud to offer hassle-free services.
Airtel will adopt a suite of solutions from Google Cloud to fasttrack its cloud adoption and modernization