Key Attractions
The highlights of the Vitafoods India 2024 include launch of various products in the Indian nutraceutical market including vitamins, minerals, amino acids and new supplement formats like gummies and chewables. The other attractions of the event comprise of Innovation Zone and a Global Trends Zone by
Mintel, offering participants valuable insights into the most recent industry trends. The Global Trends Zone showcased emerging trends in the US, UK, and South Korea providing visitors with an opportunity to learn about emerging trends in the global nutraceutical industry. The Global Trends Zone served as a hub for cutting-edge nutraceutical products from global brands, spotlighting themes such as Gut health, Positive ageing, Women's health, and Innovative formats.
The Innovation Zone provided a platform to witness 10 breakthrough innovations in the nutraceutical world. The prestigious accolade was awarded to the Curcuvail product, developed by K Patel Phyto Extractions, while the first runner-up position was awarded to the Beepactive product from Samriddh Nutractive. Taking the second runner-up title was Magtein by Avlaan Pharmaceutical, all exemplifying innovation and excellence within the nutraceutical sector.
Over 12 educational sessions, featuring 40+ expert speakers, provided invaluable insights into the rapidly evolving nutraceutical landscape. Notably, sessions on Gut Health and Women's Nutrition captivated audiences, reflecting a growing interest in these crucial health topics. Vitafoods India 2024 also featured engaging sessions, including a Fireside Chat with celebrity speaker Luke Coutinho, Holistic Nutrition & Integrative Lifestyle Practitioner, and Avartan Bokil, Founder and Director of Food Strong. The discussion explored the latest innovations and trends in Sports Nutrition, emphasising new formulations and personalised supplements' impact on performance. Additionally, a Power Breakfast in collaboration with WIN and a PBFIA championed change and addressed the growing trend of plant-based nutrition.