What's empowering nutra manufacturing companies?
Rich Biodiversity: India is blessed with a diverse range of medicinal plants and herbs, providing abundant sources of raw materials for nutraceutical formulations. This allows companies to develop products with unique and potent ingredients, catering to various health needs.
Strong Pharmaceutical Infrastructure: India's wellestablished pharmaceutical manufacturing infrastructure serves as a solid foundation for nutraceutical production. Companies can leverage existing facilities, expertise, and quality control measures to ensure the manufacturing of high-quality products.
Skilled Workforce: India boasts a skilled workforce, including scientists, researchers, and technicians, who contribute to the development, formulation, and quality assurance of nutraceutical products. Their expertise ensures that products meet international standards and regulatory requirements.
Investment in Research and Development: Many Indian nutraceutical companies prioritise research and development to innovate and create products backed by scientific evidence. This investment in R&D helps in the discovery of new ingredients, formulations, and delivery systems, enhancing the efficacy and marketability of products.
Government Support and Policies: The Indian government has introduced supportive policies and initiatives to promote the nutraceutical industry. This includes incentives for research, development, and manufacturing, as well as streamlined regulatory processes, fostering growth and innovation within the sector.
Rising Health Consciousness: With an increasing awareness of health and wellness among consumers, there is a growing demand for nutraceutical products. Indian companies capitalise on this trend by offering a wide range of products targeting various health concerns, such as immunity, digestion, and overall well-being.
Focus on Immunity-boosting Products: In response to the COVID-19 pandemic, there has been a heightened demand for immunity-boosting products. Nutraceutical manufacturers in India have been developing and promoting supplements and functional foods enriched with vitamins, minerals, antioxidants, and herbal extracts known for their immune-enhancing properties.
Innovation in Delivery Systems: Companies are innovating in delivery systems to enhance the convenience, palatability, and effectiveness of nutraceutical products. This includes the development of novel dosage forms such as chewable tablets, effervescent powders, gummies, and ready-to-drink beverages, catering to diverse consumer preferences and lifestyles.
Integration of Digital Technology: Nutraceutical companies are leveraging digital technology and e-commerce platforms to enhance consumer engagement, accessibility, and convenience. This includes the launch of online portals, mobile applications, and virtual consultation services to provide personalised recommendations, educational content, and seamless purchasing experiences.
Global Market Access: India's nutraceutical companies have expanded their presence in international markets, capitalising on the global demand for natural and organic products. This access to international markets provides opportunities for growth and revenue generation.
Quality Assurance and Compliance: Indian nutraceutical companies prioritise quality assurance and compliance with regulatory standards. By adhering to Good Manufacturing Practices (GMP), ISO certifications, and other quality control measures, they ensure the safety, efficacy, and consistency of their products.