Asttecs launches open source CRM suite

Months after delivering a communitybacked communication solution, Asttecs has launched its open source CRM application suite. The new development, called AstCRM, is designed to enable enterprises to manage all their customer engagement needs using the power of open source.

“Leveraging expertise in open source, our objective is to provide customers with best-of-breed enterprise-grade applications, while focusing mainly on the must-have features of a customer relationship management solution and major workflows,” said Manjunath R.J., CEO of AstCRM.

Asttecs is targeting the CRM package at large enterprises and SMEs (small and medium enterprises).

The solution can be used to improve prospect and customer experiences by automating sales, marketing and support tasks, while delivering business-enhancing insights.

To accomplish the customer relationship process, AstCRM includes major applications for tasks such as lead management, contact management, account management, ticket management, role management and activity management.

The suite allows users to access customer data via a Web browser. There are integrated plugins for Outlook, Thunderbird, Firefox and Gmail to let users configure the CRM using their email accounts.