Vritti-i-me­dia in­tro­duces a new OOH so­lu­tion

Outdoor Asia - - Front Page -

Vritti i-Me­dia, a Pune based arm of Vritti So­lu­tions of­fer­ing in­no­va­tive and value for money ser­vices, in­tro­duced a unique and in­ter­ac­tive 360 de­gree au­dio video me­dia plat­form which gives a new edge to the outof-home mar­ket­ing so­lu­tions for cus­tomers in Pune. The 360O ser­vice, an in­ter­ac­tive mode of com­mu­ni­ca­tion of­fered by Vritti i-Me­dia, will pro­vide a com­plete pack­age which in­volves con­sumers in com­mu­ni­cat­ing, en­gag­ing and ex­pe­ri­enc­ing the prod­uct from across sec­tions. As part of this ap­proach, ef­fec­tive com­mu­ni­ca­tion is an im­por­tant ele­ment. This is done through mes­sages on big plasma dis­plays, hoard­ings and in­for­ma­tion boards at Food­malls on Mum­bai Ex­press and other high­ways con­nect­ing to Pune. By en­gag­ing con­sumers, ad­ver­tis­ers will also reach out to the au­di­ence com­pre­hen­sively by in­volv­ing them in var­i­ous prod­uct dis­plays, at­trac­tive pro­mo­tional schemes and in­ter­views. Be­sides, bus de­par­ture an­nounce­ment keeps pas­sen­gers en­gaged with AV ad­ver­tise­ments. A wide­spread adop­tion of eye-catch­ing prod­uct ac­ti­va­tions with con­tests and shows will pro­vide on ground ex­pe­ri­ence to the con­sumers thus reach­ing out imuch ef­fec­tive man­ner. This new medium is present in all ma­jor tran­sit points at the food malls on the Pune- Mum­bai Ex­press High­way given the huge on-the-move seg­ment of the pop­u­la­tion to­day. Mercedes is among the first clients to have used this medium.

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