Vritti-i-media introduces a new OOH solution

Vritti i-Media, a Pune based arm of Vritti Solutions offering innovative and value for money services, introduced a unique and interactive 360 degree audio video media platform which gives a new edge to the outof-home marketing solutions for customers in Pune. The 360O service, an interactive mode of communication offered by Vritti i-Media, will provide a complete package which involves consumers in communicating, engaging and experiencing the product from across sections. As part of this approach, effective communication is an important element. This is done through messages on big plasma displays, hoardings and information boards at Foodmalls on Mumbai Express and other highways connecting to Pune. By engaging consumers, advertisers will also reach out to the audience comprehensively by involving them in various product displays, attractive promotional schemes and interviews. Besides, bus departure announcement keeps passengers engaged with AV advertisements. A widespread adoption of eye-catching product activations with contests and shows will provide on ground experience to the consumers thus reaching out imuch effective manner. This new medium is present in all major transit points at the food malls on the Pune- Mumbai Express Highway given the huge on-the-move segment of the population today. Mercedes is among the first clients to have used this medium.