Gujarat boards the Metro

The ‘Khushboo Gujarat Ki’ Campaign featuring Indian Mega star Amitabh Bachchan is currently omnipresent. The campaign showcases Gujarat’s unique tourist attractions, from the wildlife at Gir Sanctuary, the exotic deserts of Kutch, Gandhi Ashram at Sabarmati to the magnificent temples of Somanth and Dwarka. To take this initiative a notch higher, Gujarat Tourism was looking for a platform that brought a slice of Gujarat closer to the residents of the National capital and also taps the growing foreign travelers coming to India. Towards this, BIG Street, Reliance Broadcast Network Ltd’s OOH arm proposed branding inside the premium Reliance Metro Airport Express stations as well as the full end-to-end wrap of a Reliance Metro train. Thus in a ‘First ever Metro Train Branding’ by a State Tourism Board, one entire Reliance Metro Airport Express train has been covered with Gujarat Tourism creatives for a period of three months spreading the flavors of Gujarat across Delhi. Other aspects of the OOH campaign are the branding on the display panels inside the New Delhi & Shivaji Stadium stations of the Reliance Metro as well as inside-train branding that includes seat headrests, side walls, roof-top panels & glass panels on the luggage rack. Reliance Metro Airport Express is one of the most efficient tools available for marketers to capture the imagination of the city’s population as well as provide a 21 minute window to communicate with a premium, captive audience of Air travelers. In a gala ceremony organized by BIG Street on the 7th of March’12 at the New Delhi station of the Reliance Metro, Shri Vipul Mittra, Principal Secretary Tourism, Government of Gujarat and Shri Sanjay Kaul, Commissioner of Tourism & Managing Director, Tourism Corporation of Gujarat Ltd addressed the press on the significance of this initiative before proceeding to flag off the train