Milestone Brandcom taps rural market with new division

“Milestone believes it is essential to gain an understanding about the impact of these elements to succeed in the Indian rural markets. Our future growth strategy involves offering this service to our existing &new client’s. Therefore we have appointed established experts in the field of Rural Marketing who are equipped with the skills of surviving in these markets. Our vision for Milestone Outland is to challenge the current status quo in Rural Consumer Communications. In the next one month, a Pan-India operation is planned with a distinguished 50 member team to penetrate through the Indian Rural landscape and set new benchmarks for client’s brand,” says Nabendu Bhattacharyya – Founder & Managing Director Milestone Brandcom.

Ajay Sundaram will handle the wing as Country Head & Vice President, Milestone Outland. He has over 14 years of experience in the industry and moves to Milestone Brandcom from Leo Burnett. Says he, talking about Milestone Outland, “We at Milestone Outland would like to bring in a new approach to understanding the rural consumer; who is very different from his urban counterpart. We plan to reach out to the low income rural consumers & give them an opportunity to understand the various choices in terms of brands & products via continuous penetration through different modes of OOH advertising.”