Gi­raffe Ad­ver­tis­ing wins dis­play rights for bus ter­mi­nals

Outdoor Asia - - Front Page -

Gi­raffe Ad­ver­tis­ing has won the ad­ver­tis­ing con­tract for 12 bus ter­mi­nals in Pa­tiala for a pe­riod of three years. The ten­der was rolled by Pepsu Road Trans­port Cor­po­ra­tion (PRTC). The fol l ow­ing Bus Ter­mi­nals come un­der PRTC- Pa­tial, Bhatinda, San­gu­rur, Phag­waqra, Farid­kot, Ka­purthala, Bud­ladha, Pa­tran, Talwandi Sabho, Ahe­madgarh, Mu­nak and Am­loh Bus stand.

Th­ese bus ter­mi­nals will take Gi­raffe Ad­ver­tis­ing’s reach to over 2 mil­lion peo­ple each day, pos­ing an ex­cel­lent ad­ver­tis­ing tool. Hav­ing built ex­per­tise in man­ag­ing the in­ven­tory over the last few years, and with an in-depth un­der­stand­ing of the re­quire­ments of the lo­cal pop­u­lace, Gi­raffe Ad­ver­tis­ing is all set to use its ex­per­tise in op­ti­miz­ing de­liv­ery from this medium. Deepty Dawar, Founder and Man­ag­ing Di­rec­tor of Gi­raffe Ad­ver­tis­ing Pvt. Ltd said, “With PRTC we will be DEOH WR GHOLYHU VLJQL­fiFDQW UHDFK LQ 1RUWK ,QGLD. 7KHVH are ex­cit­ing times for the OOH in­dus­try which is get­ting highly or­ga­nized with the en­try of large cor­po­rates as well as the avail­abil­ity of me­dia ad­ver­tis­ing space. This con­tract will en­sure we are one of the lead­ers in the out­door ad­ver­tis­ing space cre­at­ing fu­tur­is­tic av­enues for both cur­rent and prospec­tive ad­ver­tis­ers.”

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