Global Advertisers bags bus shelter rights
Global Advertisers has added strategically positioned bus shelters at Marine Drive, Dadar, Andheri and Borivali in Mumbai into its portfolio. These new properties offer uncluttered view and high visibility, are well illuminated and also have great footfalls throughout the day and night. “A bus shelter gets a brand, mass aud ience exposure. Bus advertising is a powerful and costeffective form of media that offers a great way to reach RUW WR WKH UUEDQ DUGLHQFH. ,W VHUYHV WKH VSHFLfiF QHHG RI a client,” said, Sanjeev Gupta, MD, Global Advertisers. According to Gupta, these bus shelters where thousands of commuters travel on a daily basis, help in generating a point of view for a brand and in increasing the recall value, besides reiterating the brand message. They also offer possibilities for large scale innovations such as 3D cut-outs and digital displays and help reach the target customers in commercial as well as residential areas, besides markets and college premises This event offered an opportunity for children and their parents to interact with ZeeQ through an array of fun and educational activities such as Jenga, Lego, Rubix cube, Rummikub, Mini Golf, Buzzer circuit game and puzzles. Keeping in line with ZeeQ’s focus on learning the fun way; these games are helpful in strengthening a child’s reasoning and analytical skills. The ZeeQ kiosk inside the airport further provided guidance for parents and children on learning skills. Subhadarshi Tripathy, Business Head, ZeeQ said, “ZeeQ is India’s fiUVW HGUWDLQPHQW FKDQQHO IRU NLGV ODUQFKHG ZLWK DQ intention to make learning enjoyable. Through direct engagement with parents and children at the airport, we intend to create an experience for our audience about the ‘learning the fun way’ programming that our channel shows.”