Giving wheels to innovation

Godrej Locking Solutions and Systems wanted their shoppers to experience their innovative range of products through a new experience zone. Created by RC&M, the experience zone is a van that travels around the country to reach out to their target audience who consist of key architects, interior designers, builders, contractors, retailers and customers. Shyam Motwani, Executive VP & Business Head, Godrej Locking Solutions and System said, “The desire expressed by our target audience was to have a set-up at one place, to experience our entire range of products, and make their purchase decisions based on this. At the same time, setting up an experience centre in a city at one place would not only limit the reach, but also not guarantee the visits of the target audience. Thus, we felt the need for a Mobile Experience Centre in India to showcase our innovative range of products.” Godrej Locking Solutions and Systems has displayed some of Godrej Locks’ unique product ranges in the experience centre. The Mobile Experience Centre has covered Kochi, Trivandrum, Mumbai, Pune, Bangalore, Chennai, Hyderabad and Ahmedabad. It is further slated to cover Delhi, Chandigarh, Jaipur, Lucknow, Kolkata, Bhubneshwar, Baroda, Surat, Raipur, Jalandhar, Trivandrum, Vizag, Coimbatore, Mangalore, Nashik, Udaipur during the span of one year.