The event that was, the industry that will be...

We at VJ Media Works would first like to thank all those who supported us at the OAC 2013, which I’m happy to say was once again a reiteration of our belief. Well attended and well enjoyed, the event as ever saw, among other things, new ideas floating aro

O AC and OAA have been a long journey for us and during this journey there is a lot that we have learnt and I am hoping that this journey was equally educative for all the industry stake holders too. After all, the whole idea behind OAC is for these stakeholders to get cracking and take the industry in a positive new direction. This means removing road-blocks, such as measurement issues, payment issues, clutter HWF, DQG UHGHfiQLQJ WKH VWDQGDUGV RI DHVWKHWLFV and creativity in the industry. In fact, one of the prime objectives behind the OA Awards (Outdoor Advertising Awards), a highlight of OAC, was to set benchmarks in creativity and accelerate competitive excellence and I must say that the enthusiastic response and the entries we received this year once again give a lot of reasons to cheer. And yet, it is time everyone realized with greater gravity that there is still such a long way to go. A look at some of the Gold winning entries in the OBIE Awards given out by OAAA (Outdoor Advertising Association of America) for example reveals the creative possibilities in this medium and make us wonder when similar levels will be reached in the Indian OOH medium. Check out our coverage of it in this issue and you will know what I mean. And of course don’t miss the highlights we bring to you of OAC 2013 and OAA 2013. And while you are at it, do also mull on the way forward for this industry...