The event that was, the in­dus­try that will be...

We at VJ Me­dia Works would first like to thank all those who sup­ported us at the OAC 2013, which I’m happy to say was once again a re­it­er­a­tion of our be­lief. Well at­tended and well en­joyed, the event as ever saw, among other things, new ideas float­ing aro

Outdoor Asia - - Editors Note - N Jay­alak­shmi

O AC and OAA have been a long jour­ney for us and dur­ing this jour­ney there is a lot that we have learnt and I am hop­ing that this jour­ney was equally ed­uca­tive for all the in­dus­try stake hold­ers too. Af­ter all, the whole idea be­hind OAC is for th­ese stake­hold­ers to get crack­ing and take the in­dus­try in a pos­i­tive new di­rec­tion. This means re­mov­ing road-blocks, such as mea­sure­ment is­sues, pay­ment is­sues, clut­ter HWF, DQG UHGH­fiQLQJ WKH VWDQGDUGV RI DHVWKHWLFV and cre­ativ­ity in the in­dus­try. In fact, one of the prime ob­jec­tives be­hind the OA Awards (Out­door Ad­ver­tis­ing Awards), a high­light of OAC, was to set bench­marks in cre­ativ­ity and ac­cel­er­ate com­pet­i­tive ex­cel­lence and I must say that the en­thu­si­as­tic re­sponse and the en­tries we re­ceived this year once again give a lot of rea­sons to cheer. And yet, it is time ev­ery­one re­al­ized with greater grav­ity that there is still such a long way to go. A look at some of the Gold win­ning en­tries in the OBIE Awards given out by OAAA (Out­door Ad­ver­tis­ing As­so­ci­a­tion of Amer­ica) for ex­am­ple re­veals the creative pos­si­bil­i­ties in this medium and make us won­der when sim­i­lar lev­els will be reached in the In­dian OOH medium. Check out our cov­er­age of it in this is­sue and you will know what I mean. And of course don’t miss the high­lights we bring to you of OAC 2013 and OAA 2013. And while you are at it, do also mull on the way for­ward for this in­dus­try...

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