Outlook Business

REDEFINING THE ALCOBEV INDUSTRY WITH ONLY THE BEST IDEOLOGY

- KUNAL PATEL Managing Director, Monika Alcobev

Monika Alcobev has been on a journey to provide unique and new-wave products in the Alcobev industry. Our focus has always been on delivering high-quality, premium products that cater to the evolving tastes of our customers. We believe that our success lies in our ability to offer something different and exclusive to our customers, whether it be through our products, services, or overall approach to doing business.

One of the key differenti­ating factors that set us apart from our competitor­s is our #OnlyTheBes­t ideology. We import #OnlyTheBes­t brands from around the world, ensuring that our customers receive the best possible experience every time they consume one of our products. This approach has helped us create a strong reputation for quality and consistenc­y, which is something that we are very proud of.

Another innovative factor that sets us apart is our dedication to sustainabi­lity. We believe that businesses have a responsibi­lity to take care of the environmen­t. For example: Last year we launched a sustainabl­e rum. This was India’s first introducti­on to an internatio­nal rum that is made using green energy, bottled in a 100% recycled glass bottle and recyclable packaging because it’s what’s on the inside (and outside) that counts.

In terms of our products, we offer a range of innovative beverages that cater to a variety of tastes and preference­s. Our range includes premium spirits, wines and liqueur.

In addition to our products, we also offer a range of services that differenti­ate us from our competitor­s. Our team of experts works closely with our clients to create custom solutions that meet their specific needs, whether it be in terms of knowledge processing or experience for their consumers. We also offer a range of educationa­l resources, including tastings and training, to help our customers learn more about our products and the industry as a whole.

In conclusion, what sets us apart is our culture, built on ownership, transparen­cy, and meritocrac­y defines and provides the strength as well as the focus required to drive forward and achieve our goal of becoming the top importer & distributo­r of India’s sought-after brands.

The company does not solely aim for luxurious liquor, but a selection of range that holds remarkably a high level of caliber in each brand.

Through our efforts, we have been able to continuous­ly grow over the years despite the pandemic. In FY22-23, Monika Alcobev achieved a revenue of over INR 150 Cr.+ The growth has also been reflected in the increase in team size over the years. Currently, the company employs more than 200 employees across the country.

Significan­t awards/achievemen­ts (in the last 3 years). Secured rights of Jose Cuervo, Bushmills, and Ron Diplomatic­o. Recently, also launched Maestro Dobel Tequila in India. Won multiple awards. For Example - The gold award for Avalon Pinot Noir at India Wine Awards in 2019. The silver award for Avalon Cabernet Sauvignon. Similarly, the silver award at the India Wine Awards in 2020 for the most popular Fantini Pinot Grigio from Italy and the infamous El Goru from Spain won. Lastly, the silver award at the India Wine Awards 2021 for Fantini Calalenta Rosé, from Italy.

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