“INNOVATIVE COMFORT FOR EVERY HOME: WELSPUN’S TRIUMPH IN HOME TEXTILES”
WELSPUN Brand Welspun began with a vision, to offer quality products to consumers who desired branded bed and bath products at accessible price points. Since its launch, brand Welspun has grown steadily in a very short span of time, having garnered the widest distribution with 12,000+ stores and growing. Welspun is winning hearts with its innovative product line and consistent quality. According to AC Nielsen reports, we are the most distributed & visible brand in retail home textile. *(Retail census study 2021)
TRIUMPH OF CELEBRATION
Welspun has built a legacy of home textiles with high quality and aesthetically appealing products to consumers.
BRAND QUOTIENT
At the heart of Welspun’s success lies its customer-centric approach. The brand endeavors to deliver an unparalleled product experience, always keeping the best interests of its customers in mind. Welspun has won hearts with its innovative product line and unwavering commitment to consistent quality. Consumers have come to appreciate features such as skin-friendly materials, long-lasting durability, color-fastness, quick-drying properties, and soft finishes, all of which have become hallmarks of Welspun products.
BRAND FACTS
• Welspun has gained recognition as the first brand to effectively address real consumer pain points through innovative product offerings, as evidenced by their successful demonstration at Kumbh Mela, which has become a talking point and case study.
• Most distributed brand in towels, with 12000+ retailers & growing
• As per AC Nielsen, it holds the distinction of being the most visible brand in the retail home textile segment
MASTER STROKES
Welspun’s success can be attributed to several key strategies that have set it apart in the market. Offering World-Renowned Quality at Accessible Price Points, Welspun has made branded quality home textiles accessible to a wider audience, ensuring that everyone can experience comfort associated with the brand.
MEANINGFUL INNOVATION
• By developing products that address real consumer problems, such as the QuikDry Towel and the 2in1 Reversible Bedsheet, Welspun has established itself as a pioneer in bringing meaningful innovation to the home textile industry.
• Welspun understands the diverse needs of consumers and offers an extensive choice of designs to cater to individual preferences, ensuring there is something for everyone.
• Through smart and clutter-breaking communications, Welspun has strengthened its brand recall, ensuring it remains at the forefront of consumers’ minds when it comes to home textiles.
BRAND COMMITMENTS
Welspun’s unwavering dedication to understanding its consumers is a key source of strength. The brand will continue to leverage this understanding and combine it with ground breaking innovation to offer meaningful products that embody the Welspun quality assurance. Welspun’s vision for India is to make #HarGharWelspun, a testament to its commitment to understanding and meeting the desires and aspirations of Indian households. The brand’s latest innovations, such as the ‘quick-dry’ towels and ‘reversible’ bedsheets, are a testament to its commitment to delivering new and exciting offerings that exceed the expectations of the evolved Indian consumer.