The rIght mIx of offICe appS USed throUgh the rIght devICeS IS the keY to enhanCe effICIenCY In SmeS

We spoke to Sebastien Marotte – VP and Global Head for Google Apps For Work to understand Google’s new and innovative offerings to enhance office productivity within SMEs

In today’s office environment, most of the workrelated apps are moving towards mobile devices. And not just because of the mobility factor but also because of the flexibility mobile apps offer to professionals working in organisations. Google Apps for Work is one such set of cloud-based tools that helps you and your team collaborate and get things done from anywhere, and on virtually any device.

“We started ten years ago with Google for Work. The objective was to leverage existing Google infrastructure and with the latest developments in the mobile space we further modified our offers to support mobile apps. This helped us to re-invent ways of collaboration and develop a strong connect between collaboration and innovation,” said Marotte.

Google Apps for Work works in tandem with the Google Cloud network. “Two million businesses are using Google Apps for Work and about 5,000 businesses are joining each day. However, we realise that not a whole lot of companies are ready for cloud. The future of this business lies in how much you are equipped to take advantage of the whole ecosystem. Uber, Airbnb are some examples of businesses that are using this solution to maximize business advantage,” he continued.

Intelligent software is crucial to success in the mobile device ecosystem

Machine learning is at the core of the latest developments in mobile app technology. “You would be aware that Google Search is much smarter now while Google Photos learns by itself to improve user experience. Within the email system, the calendar system needs to be automated and sSome of the features enterprises could look forward to are date proposals being changed through calendars,” he added. Google Apps for Work has solutions designed to suit all industries. They offer a complete web experience so you can easily buy an offering online.

How Google Apps for Work is Impacting Organisations

To bring new products and improve collaboration amongst geographically spread out teams and also to attract new talent, digital transformation is a key focus area for large manufacturing companies. Most organisations in India want to replicate Google’s business processes as they are conducted in MountainView, California. This is where Google Apps for Work come in. We also have clients that work on the low maintenance, low cost business model. For instance, the largest ecommerce companies such as Flipkart, Snapdeal, Oyo Rooms, etc. In addition, most of the banking, healthcare, and financial companies