Google announceS Training programS To increaSe DigiTal awareneSS in SmeS
There are 68% of the total 51 million small and midsized businesses in India that are yet to adopt digital platforms for business growth. Making announcements to make them digitally aware at an event held in Delhi today, Sundar Pichai, CEO-Google, spoke to representatives from hundreds of small and medium business from across the country on the benefits of the web and digital technology.
During his address, Sundar Pichai said, “The Internet is a powerful equalizer and we are motivated to bring the benefits of information and technology to as many people as possible. Building for everyone and making it available in the hands of as many people is at the heart and core of what we do. And we do this by investing in open ecosystems.”
Referring specifically to small and medium businesses, Pichai added, “the Internet and digital technology will be an engine of growth for the Indian economy. Today, anyone can become an entrepreneur, a developer, or a creator, but it is important that they have the right tools and skills to digitize. We believe it is important for us to invest in training and equipping these individuals and small businesses to accelerate their journey of growth.”
Setting the context for the initiative Google unveiled a joint research study with KPMG titled “Impact of internet and digitization on SMBs in India”. The study reiterates that 68% of the 51m Indian SMBs are offline. Highlighting the macroeconomic impact of the internet, the research found that rising penetration and greater uptake for digital by SMBs could help increase their contribution to India’s GDP by 10 percentage points, taking it up to 46-48% by 2020. Ascertaining the benefits of going digital for small businesses, it determined that profits of digitally engaged SMBs grow twice as fast compared to offline SMBs. Likewise digitally engaged businesses are able to grow their customer base significantly with 52% catering to customers beyond their home city versus only 29% offline SMBs. The report cites the lack of understanding of the benefits of digital technologies and technical skills as the essential reasons for being offline.