Why Pro­gres­sive Web Apps Have the Po­ten­tial to Re­place Mo­bile Apps

Web tech­nolo­gies have evolved over a pe­riod time and gone are the days when com­pa­nies had to main­tain a sep­a­rate work­force to de­velop ap­pli­ca­tions for var­i­ous plat­forms and de­vices

PCQuest - - CONTENTS -

Acol­league of mine re­cently said me, “Hey, how about us­ing Pro­gres­sive Web App (PWA) tech­nol­ogy, in­stead of na­tive app” which made me dig deep on PWA to know more about it. Well, here is what I found.

Web tech­nolo­gies have evolved over a pe­riod time and so did the ca­pa­bil­i­ties that they can achieve. Gone are the days when com­pa­nies had to main­tain a sep­a­rate work­force to de­velop ap­pli­ca­tions for var­i­ous plat­forms and de­vices. Small com­pa­nies who can’t af­ford to pay de­vel­op­ers, yet wants to have a prod­uct which can de­liver rich ex­pe­ri­ence that a mo­bile app could of­fer. Pro­gres­sive Web Apps is the so­lu­tion which takes ad­van­tage of the ca­pa­bil­i­ties that mod­ern browsers can pro­vide.

“A Pro­gres­sive web is noth­ing but a web­site which can de­liver a mo­bile app like ex­pe­ri­ence us­ing mod­ern web tech­nolo­gies.”

Pro­gres­sive Web Apps is the term coined by Alex Rus­sell, a Google Engi­neer and Frances Ber­ri­man in 2015. Google has been work­ing very hard to make PWA pre­side over mo­bile apps for the var­i­ous ad­van­tages that they pro­vide, as sum­marised be­low.

With the fea­tures such as Offline func­tion­al­ity, fast load­ing, re­spon­sive in­ter­face, push no­ti­fi­ca­tions, Blue­tooth, etc, PWA gives the ex­act ex­pe­ri­ence like the mo­bile apps. These fea­tures were not achieved by web­sites ear­lier.

Pro­gres­sive Web App & Shop­ping

The new re­al­ity, Pro­gres­sive Web App will change the way con­sumers shop. We all have wit­nessed over the re­cent years how Mo­bile Com­merce has changed the way con­sumers shop and in­flu­ence them in their shop­ping. There’s no more an un­de­vi­at­ing path from brand aware­ness to pur­chase. In­stead, we live in a

world of omni- chan­nel, multi-lay­ered ap­proach to reach con­sumers.

Since the phone in the con­sumer’s pocket has lit­er­ally re­placed their wal­let and is one of their pri­mary com­pan­ion for shop­ping, con­sumers have high ex­pec­ta­tions from mo­bile com­merce, and the cost to meet those ex­pec­ta­tions have grown rapidly for busi­nesses and brands.

Pro­gres­sive web apps will af­fect not only e- com­merce, but also in-store shop­ping. Ac­cord­ing to a re­search by Google, 82 per­cent of mo­bile shop­pers ac­tu­ally com­plete their pur­chases in phys­i­cal brick-and-mor­tar stores, it’s im­por­tant to rec­og­nize the con­nec­tion be­tween on­line and offline and Pro­gres­sive Web App can be a great cat­a­lyst in bridg­ing O2O for Lo­cal Shop­ping.

Con­sumers don’t need to down­load na­tive app any­more to ac­cess the on­line store, their pur­chase his­tory, place re­peat or­der or to store their pre­ferred pay­ment in­for­ma­tion; pro­gres­sive web apps of­fers su­pe­rior user ex­pe­ri­ence com­pared to na­tive mo­bile apps, with op­tions for quicker check­out, user pro­file and brows­ing rel­e­vant prod­ucts. With im­proved load­ing ex­pe­ri­ence, op­tions for users to add the PWA site on their home screen so the brand gets the real es­tate on users’ phone, con­tex­tual push no­ti­fi­ca­tions, and with offline func­tion­al­ity, pro­gres­sive web app is here to stay and to dis­place na­tive apps.

Re­cently, Founder of Tapzo said that about 60 to 80% of of users unin­stall any app that they in­stall within 90 days (ex­cept for the top 10 apps), and pri­mary rea­son be­ing is due to Lack of Stor­age. Also some­times we need to ask to our­selves, do we re­ally need an app for that. Where most e-tail­ers and on­line busi­nesses, think hav­ing a na­tive app can en­cour­age con­sumers to en­gage with their brand bet­ter and can in­crease re­peat busi­ness, but re­search shows that this may not be the case and es­pe­cially when are not fre­quent trans­ac­tional touch points, hav­ing an app may not be nec­es­sary. How­ever, with PWA, at al­most the frac­tion of the cost of build­ing na­tive apps, busi­nesses can reach out to users across de­vices (An­droid, iOS, Win­dows and Web) and chan­nels.

Key fea­tures of a PWA

Re­spon­sive­ness: The ap­pli­ca­tion fits the de­vice form fac­tor. I.e., it seam­lessly works across de­vices such as. Desk­top, Mo­bile or Tablet.

Ex­pe­ri­ence: PWA gives app like feel and even a su­pe­rior ex­pe­ri­ence than what an app does. For Eg. The splash screen for mo­bile apps can be achieved us­ing PWA as well.

En­gage­ment: PWA sup­ports fea­tures like push no­ti­fi­ca­tions, for e. g., cus­tom tai­lored no­ti­fi­ca­tions, very sim­i­lar to na­tive mo­bile apps. This helps in reen­gag­ing the user on a higher level. One could add the app to the browser’s home screen to ac­cess it when­ever one wants.

Offline Func­tion­al­ity: One ma­jor con­cern when it comes to web­sites is func­tion­ing in offline mode. How­ever, with PWA, offline func­tion­al­ity of an ap­pli­ca­tion is com­pletely achieved.

Ac­ces­si­bil­ity: PWA can be ac­cessed from any browser of user’s choice ( any­time and any­where). That’s be­cause it’s as sim­ple as typ­ing the URL in the browser and the app loads in­stantly. This to­tally elim­i­nates the prob­lem of the phone run­ning out of mem­ory, and one need not have to worry or get frus­trated to delete the apps as there is no need to down­load an app in the first place.

Faster Load­ing: Since PWAs are built us­ing mod­ern web tech­nolo­gies like ser­vice work­ers the ap­pli­ca­tions load al­most in­stantly and re­li­ably ir­re­spec­tive of the net­work con­nec­tion that one is us­ing.

– Abhiram Tal­luri, Prod­uct Man­ager, Shop­sUp

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.