GUARD YOUR IDENTITY VISUALLY

Card Per­son­al­iza­tion is Now Mak­ing Gov­ern­ment ID Cards More Se­cure With Bet­ter Visual Se­cu­rity

PCQuest - - TECH TRENDS - – WeiJin Lee, Re­gional Di­rec­tor, Se­cure Is­suance, APAC HID Global

T“visual se­cu­rity so­lu­tions take time to de­velop and im­ple­ment, so plan ahead. One must re­mem­ber that visual se­cu­rity is the first line of de­fense against threats to peo­ple, prop­erty, as­sets, in­for­ma­tion and in­fra­struc­ture”

he global smart cards mar­ket is ex­pected to ex­ceed more than US$14 bil­lion by 2023 grow­ing at a CAGR of more than 7.0% from 2015. How­ever, the in­dus­try has also wit­nessed a num­ber of in­ci­dents with re­spect to se­cu­rity, es­pe­cially cy­ber se­cu­rity. Ac­cord­ing to a study by ASSOCHAM and PwC, hack­ers have known to have com­pro­mised over a bil­lion global iden­ti­ties in 2016 alone. With sev­eral ID cards trans­form­ing into smart cards, it is im­per­a­tive that se­cu­rity both visual and oth­er­wise, needs to be top-notch. It is now time for en­ter­prise IT se­cu­rity de­ci­sion mak­ers to re­visit their cy­ber se­cu­rity re­silience and look for in­te­grated so­lu­tions. It is es­ti­mated that more than 90 per­cent of photo ID card in­spec­tions are un­der­taken visually and in the field. In fact, visual in­spec­tions are of­ten the first and pri­mary form of doc­u­ment in­ves­ti­ga­tion and val­i­da­tion. Any de­ci­sions to use a sec­ondary in­spec­tion cri­te­ria are of­ten based on the out­come of the visual in­spec­tion. For this rea­son, good badge de­sign and the se­lec­tion of the right cus­tom ID card print­ing so­lu­tion is im­por­tant. These com­po­nents are cru­cial in cre­at­ing visually se­cure cre­den­tials that in­cor­po­rate el­e­ments that can be scru­ti­nized and val­i­dated dur­ing the ini­tial in­spec­tion. The speed, cost-ef­fec­tive­ness, con­ve­nience and sim­plic­ity of visual in­spec­tions have made them par­tic­u­larly pop­u­lar in gov­ern­ment ap­pli­ca­tions in­clud­ing na­tional ID cards, per­mit and en­force­ment doc­u­ments, and fed­eral ID cre­den­tials. These cards, doc­u­ments and cre­den­tials must be clearly au­then­tic and gen­uine, so, the im­por­tance of hav­ing a well-de­signed visual se­cu­rity so­lu­tion can­not be over­stated. Typ­i­cal visual se­cu­rity fea­tures in­clude holo­graphic over­lam­i­nates and card pre-print­ing. Holo­graphic over­lam­i­nates may in­clude nu­mer­ous overt, covert and foren­sic fea­tures, while pre-print­ing op­tions range from holo­grams and var­i­ous types of se­cu­rity print­ing to spe­cial inks, re­lief struc­tures, laser images, op­ti­cal vari­able ink (OVI), hid­den fea­tures, and ran­dom­ized UV mark­ings. There are dozens of visual se­cu­rity com­bi­na­tions that can be con­sid­ered, and a lot of such op­tions are avail­able to help cus­tomers make the right choices for their re­quire­ments.

It’s im­por­tant to note that most of the visual se­cu­rity so­lu­tions that are of­fered to­day are one-size-fits-all, mean­ing they are ex­actly the same on every sin­gle doc­u­ment. While this is still a very ef­fec­tive so­lu­tion, an ad­di­tional level of de­fense can be ap­plied by uti­liz­ing card print­ing fea­tures in­clud­ing per­son­al­iz­ing IDs with on-card visual se­cu­rity op­tions. The ID de­signs can now play a role in the first line de­fense against coun­ter­feit­ing by tak­ing visual se­cu­rity fea­tures and cus­tomiz­ing them to each unique card holder or user.

As with other forms of se­cu­rity, visual se­cu­rity so­lu­tions take time to de­velop and im­ple­ment, so plan ahead. One must re­mem­ber that visual se­cu­rity is the first line of de­fense against threats to peo­ple, prop­erty, as­sets, in­for­ma­tion and in­fra­struc­ture. Or­gan­i­sa­tions need to make sure to im­ple­ment visual se­cu­rity as part of a well- de­vel­oped and man­aged, multi-level se­cu­rity so­lu­tion.

WeiJin Lee Re­gional Di­rec­tor, Se­cure Is­suance, APAC HID Global

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