“zopo is a value for money brand“

San­jeev Bha­tia, CEO, Zopo In­dia shares mar­ket sce­nario of the com­pany and the roadmap ahead

PCQuest - - MOBILE NEWS - – Anushruti Singh, anushrutis@cy­ber­me­dia.co.in – Jy­oti Bha­gat, jy­otib@cy­ber­me­dia.co.in

What is the port­fo­lio of your prod­ucts? We have two brands Zopo and Ad­com. Zopo is multi­na­tional brand from China. This is ba­si­cally a pre­mium seg­ment and we are the na­tional dis­trib­u­tor for this brand. Hence that is the pre­mium brand which is only into smart phones. And it caters to mid­dle end to high end smart phones sim­i­lar like what we have the other brands in china.

What are the price bands of your prod­uct?

The en­try level starts from around ` 5000. Which is a ba­sic model. While our range goes up to ` 13000, ` 12000. We even launched one phone last year which was around ` 3000 that was the world’s fastest phone. And it has a deca-core pro­ces­sor. How­ever In­dian mar­ket ba­si­cally is the price sen­si­tive mar­ket. Keep­ing that in our mind, our price range is be­tween 5K to 13K.

How many mod­els you have in the mar­ket?

We have 7 to 8 mod­els as of now. If we talk about Ad­com we have mostly fea­ture phones. We have our own as­sem­bling line where we as­sem­ble fea­ture phones as well as en­try level smart phones for Ad­com. For Zopo as of now we have third party col­lab­o­ra­tion for as­sem­bling in In­dia. But in cou­ple of months we will be start­ing our own fac­tory for man­u­fac­tur­ing in In­dia, which will be in Noida.

In terms of sales be­tween Ad­com and Zopo what is the monthly trac­tion?

Fea­ture phone mar­ket is still huge, in which we are do­ing around 100K for Ad­com. In zopo we are not do­ing in that quan­tity but with the fac­tory which we are start­ing, soon we hope to do 100K for Zopo smart­phones.

What are the brand­ing strate­gies for Zopo?

In off­line we have our net­work across the coun­try. We have our dis­trib­u­tors and re­tail­ers where we are do­ing brand­ing. Our dis­tri­bu­tion is close to 200 in all over In­dia and re­tail­ers num­ber is around 5000 to 6000 and they all are multi brand out­lets. But Zopo don’t have ex­clu­sive out­lets. In off­line we are present around in 200 cities. In terms of max­i­mum trac­tion t2, t3 cities are more than metro cities for us.

Metro cities pre­fer more high end brand and the brand which spends lots of money and the brand who is much older than Zopo. But t2, t3 cities know value for money. Zopo is a value for money prod­uct be­cause it’s a multi­na­tional brand and it’s a high qual­ity brand. We have our ser­vice net­work which has more than 250 ser­vice cen­ters.

What about the on­line sell­ing of your prod­uct?

Both Ad­com and Zopo are be­ing sold on­line. We have re­cently launched a new model, it is Zopo’s first dual cam­era model. It has 13MP front and 13+2 MP at the back. We have 3 se­ries, 1st is speed se­ries, 2nd is color se­ries, 3rd is flash se­ries. And for the on­line it will be speed se­ries. We have re­cently launched our prod­uct speed X. And we will keep launch­ing more prod­ucts in com­ing months. In on­line we are again do­ing mar­ket­ing and the prod­ucts will be avail­able on flip­kart and ama­zon. Hence we are do­ing lots of mar­ket­ing on so­cial me­dia like Face­book, Google ads and on­line dis­play ads. For Ad­com also we are do­ing on­line sell­ing also that is fea­tured phones.

Is there any brand am­bas­sador in In­dia for zopo?

As of now there is no brand am­bas­sador in In­dia. We have a brand am­bas­sador in­ter­na­tion­ally Jorge Lorenzo. He is the Mo­toGP cham­pion 3 times. We have also done some TV ads with our brand am­bas­sador last year around Di­wali.

What are the fo­cus points and the roadmap for 12 to 18 months?

Our first fo­cus area is man­u­fac­tur­ing our prod­uct by own. Af­ter cou­ple of months we will be ready to setup our fac­tory in In­dia. Se­condly as I men­tioned we are not as old as the other big brands so we are still pen­e­trat­ing in­creas­ing over speed. So we are still de­vel­op­ing over ar­eas and pen­e­trat­ing over brand. Man­u­fac­tur­ing and mov­ing up to the fac­tory is the fo­cused area right now.

How do you com­pete in cur­rent mar­ket sce­nario?

The max­i­mum chunk of buy­ers is In­dian peo­ple who still would like to get a good de­cent Smart­phone for less price then 10k. And that is where we would like to at­tack. Smart phone is the big­gest seg­ment where we want to keep our self like our 9,499 prices Smart­phone with a pre­mium fea­tures. So we would like to play in that area as we are not very high like the other brands and not low like the In­dian brand. We are in the mid­dle in the cur­rent mar­ket sce­nario.

“The max­i­mum chunk of buy­ers is In­dian peo­ple who still would like to get a good de­cent Smart­phone for less price then 10k. And that is where we would like to at­tack.”

Asokan Sat­tanathan CEO, Aa­haa Stores

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