“Key­one is the World’s most se­cure an­droid phone”

Hardip Singh, Op­tiemus In­fra­com, the li­censee of Black­berry speaks about KEY­one and the iconic brand’s fu­ture plans in In­dia

PCQuest - - MOBILE NEWS - – Ra­jneesh De, Anushruti Singh ra­jneeshd@cy­ber­me­dia.co.in,anushrutis@cy­ber­me­dia.co.in

Can you elab­o­rate on the Black­Berry KEY­one LIM­ITED EDITION BLACK launched re­cently in In­dia?

Black­Berry KEY­one LIM­ITED EDITION BLACK is the first Black­Berry branded de­vice man­u­fac­tured by Op­tiemus In­fra­com un­der the li­cens­ing agree­ment signed in Fe­bru­ary this year. The de­vice of­fers the best of Black­Berry Lim­ited’s soft­ware and se­cu­rity with Op­tiemus In­fra­com’s com­mit­ment to de­liver high- qual­ity, re­li­able smart­phones to cus­tomers in the coun­try.

The Black­Berry KEY­one LIM­ITED EDITION BLACK is avail­able from Au­gust 8th,ex­clu­sively on Ama­zon In­dia. Amer­i­can Ex­press is of­fer­ing up to 4,000 bonus points, on pur­chase of the de­vice, to its credit card mem­bers. On buy­ing Black­berry KEY­one LIM­ITED EDITION BLACK, Voda­fone cus­tomers will get up to 75 GB of ad­di­tional data over a pe­riod of three months. This of­fer is valid un­til 30th September 2017.

What are the prod­uct USPs in terms of de­sign and spec­i­fi­ca­tions?

Black­Berry KEY­one LIM­ITED EDITION BLACK has been dis­tinctly de­signed for In­dian cus­tomers to of­fer Dual SIM ca­pa­bil­ity – and will also be avail­able in Sri Lanka, Nepal and Bangladesh. It is equipped with a metal­lic black frame and soft touch tex­tured back. This new Black­Berry smart­phone is built to of­fer the best in dura­bil­ity with an im­pres­sive de­sign.

Fea­tur­ing a 4.5-inch scratch re­sis­tant dis­play (1620×1080 res­o­lu­tion / 434 PPI 3:2 as­pect ra­tio) with Corn­ing Go­rilla Glass 4 of­fer­ing greater scratch re­sis­tance, it com­bines a touch dis­play with a phys­i­cal key­board to give users more use­able space for typ­ing than a typ­i­cal 5.5-inch all-touch smart­phone. The de­vice comes with a 4GB RAM and 64GB ROM (ex­pand­able upto 2TB).

What are the in­side spec­i­fi­ca­tions of this de­vice?

The de­vice is pow­ered with a Snap­dragon 625 2GHz Oc­ta­core pro­ces­sor. It in­cludes Qual­comm Quick Charge 3.0 tech­nol­ogy, mak­ing it pos­si­ble for the 3505 mAh bat­tery, the largest ever in a Black­Berry de­vice, to re­ceive up to 50 per­cent charge in roughly 36 min­utes that will last for roughly two days. And for when you only have a few mo­ments to grab a fast charge, Black­Berry’s Boost can turbo charge the bat­tery to get the most charge with the lim­ited avail­able time.

The de­vice is en­gi­neered to de­liver pro­fes­sion­al­look­ing pho­tos with an 8MP front fac­ing cam­era and a wide an­gle lens and a 12MP auto-fo­cus rear cam­era. With a large pixel size (1.55μm) and Phase De­tect Auto Fo­cus, mo­ments cap­tured on the Black­Berry KEY­one LIM­ITED EDITION BLACK will be ul­tra- crisp and clear. Ad­di­tion­ally, for video con­fer­ence or stream­ing, it in­cludes an 8MP front cam­era with fixed fo­cus and 84- de­gree wide an­gle lens.

“We are man­u­fac­tur­ing all our de­vices in the Noida fac­tory. In fact, we are tak­ing the Make in in­dia ini­tia­tive to a new level. We are also go­ing to be de­sign­ing the phones in In­dia. Ev­ery­thing is in- house work­ing closely with Black­berry”

What are the unique­ness of the prod­uct in terms of se­cu­rity and con­ve­nience?

Black­Berry KEY­one, LIM­ITED EDITION BLACK, comes with the leg­endary se­cu­rity fea­tures that Black­Berry is known for. The smart­phone of­fers the most se­cure An­droid smart­phone ex­pe­ri­ence. It comes pre-loaded with DTEK by Black­Berry, en­ables users to au­to­mat­i­cally mon­i­tor their OS and apps to know when their pri­vacy could be at risk and to take ac­tion to im­prove it. The DTEK app also tracks ap­pli­ca­tions and no­ti­fies when some­one is: tak­ing pic­tures or videos with­out the user’s knowl­edge, turn­ing the mi­cro­phone on, send­ing a text mes­sage, or ac­cess­ing the con­tacts or lo­ca­tion. The de­vice runs on An­droid 7.1 – giv­ing users ac­cess to the en­tire Google Play store and apps. It comes loaded with Black­Berry Hub® a uni­fied mes­sag­ing in­box which com­bines emails, texts and mes­sages from so­cial me­dia ac­counts in­clud­ing Face­book, Twit­ter, LinkedIn, BBM, What­sapp, In­sta­gram and oth­ers. An­other ben­e­fit of Black­Berry Hub, is the abil­ity to man­age mul­ti­ple email ac­counts with­out switch­ing be­tween apps, with sup­port for Gmail, Ya­hoo Mail, Out­look, Mi­cro­soft Ex­change ac­counts, and many other IMAP and POP3 email providers.

What are the other cat­e­gories to be launched? What is the spe­cific GTM strat­egy be­hind each cat­e­gory of prod­uct?

We signed the Black­berry li­cens­ing agree­ment in Fe­bru­ary this year. Un­der this agree­ment we have to de­sign, man­u­fac­ture, mar­ket, sell and ser­vice all the black­berry branded de­vices in In­dia, Nepal, Sri Lanka, and Bangladesh. Un­der this agree­ment, Black­Berry KEY­one LIM­ITED EDITION BLACK is the first de­vice we launched. We have a very strong pipe­line of prod­ucts com­ing in the next 6-12 months. We can­not share the names and num­bers. But we will be cater­ing to var­i­ous cat­e­gories from youth to pro­fes­sion­als.

How is Op­tiemus look­ing at re-launch­ing or reestab­lish­ing the Black­berry brand?

I do not agree we are re-launch­ing or re-es­tab­lish­ing the Black­berry brand. They say brands are not made in store shelves, but in the hearts of the peo­ple. The data we have col­lated from all the op­er­a­tors put to­gether, we have more than one mil­lion ac­tive Black­berry users in In­dia to­day. The brand is very much alive and kick­ing in the hearts of the peo­ple though it is not avail­able in the shelves. We have to bring it to the fore. We will have mar­ket­ing pro­mo­tion plans through dig­i­tal, so­cial, TV and reach out to all seg­ments

How is the se­cu­rity and con­ve­nience as­pect a plus point for the de­vice?

Mo­bile is not just com­mu­ni­ca­tions de­vice, but for all pro­fes­sional and per­sonal com­mu­ni­ca­tions on phone. Your wal­let is on your phone. Your so­cial me­dia plat­form is on your phone. Your bank­ing trans­ac­tions are on phone. So you need to keep the data not just se­cure but pri­vate. So the rel­e­vance of a Black­berry is even more now. Se­cu­rity and pri­vacy is in black­berry’s DNA. Pri­vacy and con­ve­nience are the crit­i­cal com­po­nents. Need to have a phone pro­duc­tive, con­ve­nient, se­cure and pri­vate. This is the world’s most se­cure An­droid phone. Ev­ery­one now is a po­ten­tial black­berry user.

Why is the KEY­One called a lim­ited edition?

The KEY­One is only avail­able in In­dia and Nepal and Sri Lanka and Bangladesh . That is why it is called the lim­ited edition, and not be­cause it is avail­able in lim­ited num­bers. Black is be­cause of the black metal­lic body. It will come in both with or with­out a QWERTY key­pad.

How are you con­form­ing to Make in In­dia ini­tia­tives?

We are man­u­fac­tur­ing all our de­vices in the Noida fac­tory. In fact, we are tak­ing the Make in in­dia ini­tia­tive to a new level. We are also go­ing to be de­sign­ing the phones in In­dia. Ev­ery­thing is in-house work­ing closely with Black­berry.

What will be the dis­tri­bu­tion model?

Cur­rently this phone is avail­able only on the Ama­zon plat­form. Go­ing for­ward this and all our fu­ture de­vices to be launched in the next 6-12 months will be avail­able off­line too. There are ser­vice cen­ters across the coun­try and as we keep on in­creas­ing the num­bers, we will ramp up the num­ber of ser­vice cen­ters.

Hardip Singh Se­nior Vice Pres­i­dent Black­berry

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.