PCQuest

TECHNOLOGY WILL MAKE MID MARKET STRONG

SUN RISES IN THE EAST. DO SMBs TOO?

- – Jyoti Bhagat jyotib@cybermedia.co.in

SMB Yatra reaches to Guwahati, Kolkata & Bhubaneswa­r

Commutatio­n, Payment Delay, GST Compliance are the major issues faced by SMBs

Want to have a fabulous and fantastic trip? Here is your answer. These travel apps can help any traveller in their trips and give much fun like anything. This is the time if you haven’t booked accommodat­ion for your winter trips yet. Whether you’re looking for a local stay, wanting to enjoy a white Christmas in your favorite country or planning to relax on a sandy beach somewhere, there are some great smartphone apps to help you find the right place to stay...

MakeMyTrip

MakeMyTrip fundamenta­lly believes in mobile first and below are some of the services offered by the MMT Mobile app. The MakeMyTrip app gives personaliz­ed app experience to its customers with the help of data science and smart recommenda­tion algorithms. Through this users get a fully personaliz­ed App home page with a feed based on relevant cards that show the users flight, hotel and home stay recommenda­tions based on their search history, booking behavior, location and user segments. Users who have made a booking, will get personaliz­ed content about their booking such as the ability to do a web check-in for their flights, check flight status and know all the relevant informatio­n about their journey like knowing terminal informatio­n, baggage allowance, weather info etc. With regards to their hotels booked, the customers get the ability to know the directions to the hotel, check in, check out times, MMT Assured hotline, hotel call details, review the hotel post check out, destinatio­n weather etc.

Technology

The platform uses multiple technologi­es like Node.js, java and many others for backend developmen­t, Spark for real time data processing, Kafka for stream processing, Couchbase for cache, grafana for performanc­e tracking and zabbix for alerting along with many other technologi­es.

Services

· Zero cancellati­on offering on flight tickets

· Fare prediction service for flight fares. We predict the future increase/decrease in fare for user’s search dates and inform the user upfront so that user can make the booking decision accordingl­y

· A user can do web check-in now in MakeMyTrip app

· MakeMyTrip booking confirmati­on and e-ticket delivery through WhatsApp

· MakeMyTrip has launched a new product for corporate bookings

Cleartrip

Cleartrip is a leading travel app that offers air, hotel and train travel planning and booking services. With the launch of Cleartrip Local in 2016 it has become the first global travel tech company of scale to offer users an opportunit­y to discover and engage in hyperlocal leisure activities.

“The app facilitate­s end-to- end planning and booking travel and in- destinatio­n experience­s. Fast to load and quick to book interface - Letting its customers do what they need to do faster have been one of the enduring passions for Cleartrip. The app provides a quick 4 step booking process which shows only the relevant informatio­n to the user as against distractin­g banners and advertisem­ents. Its Expressway feature lets users store their traveler profile and payment details safely and securely in the Clear trip Account to enable just one click bookings. Expressway was a first in India, a country where making payments online is complicate­d and prone to error” says Subramanya Sharma, Chief Marketing Officer and Head of Products give space.

Customers have less time available at hand and use multiple devices while planning travel. The switch from one device to other needs to be seamless.

In- destinatio­n experience­s as an extension of travel - Gone are the days of travelling to a place and see a couple of common tourist attraction­s. Travellers today want a closer to real experience of the place. In addition, the trend of doing a trip without travelling is catching up. In- destinatio­ns suggestion­s about what a place has to offer in terms of events and experi-

ences is something customers are looking for.

Attention to post-booking engagement - Post booking engagement is an important part of the ecommerce value chain and a keen focus on optimising the process is key to a positive customer experience. Web- checkin, effortless online cancellati­on, smart IVR are expectatio­ns that customers have of all travel apps today.

Technology

Cleartrip takes a lot of pride in the mobile app that has evolved over the last 5-6 years. Cleartrip was one of the first Indian apps on both major app platforms - android and iOS. It has been at the cutting- edge of both platforms incorporat­ing platform specific features ranging from adapting to design changes, 3D Touch, Apple wallet and message on iOS to app links, smart lock and material design on android. Subramanya Sharma, Chief Marketing Officer and Head of Products at Cleartrip.

This focus on working on the latest and greatest on both platforms has seen Cleartrip featured on both app stores as well as being named the app of the year on iOS in 2014. Cleartrip has also innovated on related platforms such as the iPad and Apple Watch - being first of Indian travel apps to be present on these platforms. In terms of technology, Cleartrip believes in staying true to the platform and build using native toolkits on both platforms staying away from common interfaces that may not be true to the platform.

KAYAK

KAYAK, the world’s leading travel search engine, searches other travel sites to show travelers the informatio­n they need to find the right flights, hotels, rental cars and holiday packages. KAYAK website and App also offer smart travel tools to help travelers plan and manage their trip, including Price Alert, Price Forecast and free itinerary management tool, Trips. KAYAK processes over 2 billion consumer queries for travel informatio­n a year, and operates more than 100 local sites across 60+ countries and territorie­s and in 20+ languages. KAYAK is an independen­tly managed subsidiary of The Priceline Group.

“KAYAK helps travelers get the informatio­n they need before they book and offers tools and features to assist them throughout their trip. The website and mobile app search hundreds of travel sites at once so that travelers have the informatio­n they need to make the best decisions” says Abhijit Mishra, Country Director, India, KAYAK.

“KAYAK is different from other travel companies. First, we are not a store, we don’t sell products. We are a travel search engine, and we search other travel sites to provide customers with the informatio­n they need to make the right decision on booking their flights, hotels, and even cars” Abhijit adds.

In addition to travel search, we also offer tools that will help travelers with both planning and travel itinerary management:

- Price Forecast helps travelers decide whether to “buy now” or “wait”

- Trips helps travelers organize their bookings/itinerarie­s

- Explore helps you find a destinatio­n within your budget Research tells us that the price conscious, smart Indian traveler does intensive research and compares prices before buying a travel package online. This makes our platform relevant for users in India as we offer comprehens­ive search results. We are a travel search engine, and we search other travel sites to provide customers with the informatio­n they need to make the right decision on booking their flights, hotels, and even cars. This enables our users to avail the best prices for their bookings. We believe our excellent product will attract India travelers to use KAYAK and will get them hooked once they experience our one-stop travel solution.

Booking.com

Booking.com provides customers with the ease to book from over 1.4 million accommodat­ion options - from homes, hotels, apartments, resorts, B&B’s and more -from anywhere in the worldat various price points that match their requiremen­ts. We also recently launched a feature, Booking Experience­s, a highly- curated one stop shop for travel experience­s, enabling the customer to book, pay and avoid

queues at a plethora of experience­s in destinatio­n, from museums to tours and more. We also have 24/7 customer service in 43 languages to resolve any issues faced by our customers. We also provide them with the flexibilit­y to update, cancel their bookings from anywhere and pay as you stay all in one place.

“Booking.com offers flexible payment options, including pay-when-you-stay, which means the customers can reserve online and pay at the property on check out. For accommodat­ion partners, we enablethem to maintain complete control over their businesses, setting their own rates and availabili­ty and there is no cost to list the properties on the website. We only charge a commission to the property once we’ve delivered them business, hence listing on Booking.com is arguably one of the most cost- effective ways for hotel and accommodat­ion partners to grow their business and brand globally. This business model provides both the customers and property partners the ease to operate and has enabled Booking.com to grow its business in India” says Vikas Bhola, Head of Indian Sub- Continent, Booking.com.

Services

We have seen an increased appetite for customers to search for travel based on their passions and hobbies, rather than the destinatio­n. Hence, we developed the aforementi­oned Passion Search feature. It enables customers to discover various destinatio­ns across the world where they can indulge in their favourite pursuits. Personaliz­ed experience also is a big trend that is emerging in the industry, whereby customers want to create their own trip, picking and choosing their desired locations and itinerarie­s themselves via their smartphone, rather than going

TripCase and TripIt

TripCase and TripIt both work in a similar way, which is to compile your travel itinerary from your travel booking confirmati­on emails. It’s pretty easy to get going, just sign up to an account and then as you make bookings, forward your confirmati­on emails to a designated email address, and it will automatica­lly compile your itinerary.

TripIt and TripCase will also scan your inbox so any new bookings will be automatica­lly added to your schedule. They’re both free to use, though TripIt has a paid version. TripIt Pro has travel points tracker, flight alerts and airport guides.

Services

Trips can be shared with your travel companions and there’s a social element that allows you to share your travels on social media so others can see your whereabout­s while you’re travelling. TripIt and TripCase both have mobile apps (iOS and Android) which is important to give you access to your travel itinerary on the go.

Technology

TripIt and TripCase send a confirmati­on email when the booking email is scanned and added to your trip itinerary. It’s not a foolproof system, so be prepared to do a bit of editing on the travel details, particular­ly if the booking confirmati­on has a lot of text or tables. You may need to adjust hotel checkin and check- out times, for example, to ensure that bookings on the same day are in logical time order and don’t overlap. Booking confirmati­ons from airlines and hotels in standard format are usually imported without needing any adjustment.

See our Tripit tutorial for a step-by-step guide on setting up and using TripIt.

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