Kraftly to of­fer free ded­i­cated web­site to ev­ery seller on the plat­form

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To re­in­force the growth of small scale sellers & home­preneurs, Kraftly, In­dia’s lead­ing on­line mar­ket­place for unique prod­ucts, an­nounced the roll-out of its Kraftly MySite fea­ture for free to all the sellers as­so­ci­ated with the plat­form. The plat­form has cre­ated a sim­ple plat­form to de­sign, in­te­grate, and sup­port a free ded­i­cated web­site for ev­ery seller on the plat­form. Th­ese web­sites will em­power the small-scale sellers to run their own com­plete fea­ture-rich web­site and in­crease vis­i­bil­ity & dis­cov­er­abil­ity for their brand. It will be avail­able for free as it stands syn­ony­mous with Kraftly’s vi­sion of en­abling small scale sellers to build their own brand and mar­ket their prod­ucts.

De­mand for MySite ex­ceeded ex­pec­ta­tions with over 1200 sellers opt­ing for this fea­ture in the past three months. Ex­cited by the re­sponse Kraftly has de­cided to roll this out to its en­tire seller base for no ex­tra charges. With a MySite for ev­ery mi­cro shop on the plat­form, sellers can quickly drive traf­fic to their web­sites and not com­pete with a big pool of sim­i­lar prod­ucts on the mar­ket­place. This will al­low sellers to mar­ket their own web­sites without fear­ing that their mar­ket­ing ef­forts could get di­luted to­wards other prod­ucts. The fea­ture is be­ing well re­ceived as sellers from all parts of the coun­try have been opt­ing for it. 19% of to­tal sellers hail from Delhi, 18% from Gu­jarat and 13% from Ma­ha­rash­tra. Ut­tar Pradesh and Ra­jasthan, with 9% and 7% of seller regis­tra­tion com­plete the top 5 re­gions for the MySite fea­ture.

Com­ment­ing on the de­vel­op­ment, Saahil Goel, CEO and Co-Founder, Kraftly, said, “Op­er­at­ing in the sec­tor, we are wit­ness­ing a chal­lenge for small scale sellers, home­preneurs, and un­estab­lished In­dian brands to show­case their prod­ucts. Though th­ese brands can es­tab­lish a cus­tomer base, they of­ten get over­shad­owed by other prod­ucts and fail to cre­ate a brand iden­tity. To help them over­come th­ese dif­fi­cul­ties, we are build­ing ded­i­cated web­sites sup­ported by end-to-end web­site as­sim­i­la­tion with Kraftly. The web­site will be au­to­mat­i­cally gen­er­ated as soon as the seller comes on board with us. Th­ese web­sites will be fully cus­tom­iz­a­ble with ad­e­quate brand­ing, logo, ban­ners, linked to the so­cial pro­files and will be backed by Kraftly’s mar­ket­ing, pay­ment and lo­gis­tics prow­ess. We will fur­ther strengthen the on­line base of the sellers via paid & so­cial me­dia mar­ket­ing tools.”

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