ESY In­dia launches In­dia’s first Smart Touch POS and La­bel Print­ers

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ESY In­dia has launched a wide range of ESYPOS prod­ucts and so­lu­tions over the years. ESY In­dia proudly in­tro­duces a range of In­dia’s first Smart Touch POS and La­bel Print­ers.

The ESYPOS range of prod­ucts was launched by ESY In­dia in the year 2015 in col­lab­o­ra­tion with Pin­na­cle Tech­nol­ogy Cor­po­ra­tion, the world’s largest POS printer & so­lu­tion de­vice man­u­fac­tur­ers, head­quar­tered in Taipei ( Tai­wan).

Within a span of two years, ESYPOS has emerged as one of In­dia’s lead­ing POS brands with a large num­ber of in­stal­la­tions across the coun­try.

At the launch of the new prod­uct range, Mr. V.P. Sa­jee­van, CEO, ESY In­dia said that the POS mar­ket in In­dia is grow­ing at a rapid pace, thanks to the in­tro­duc­tion of GST. He added that in the last two years, ESY In­dia could launch many new mod­els for POS print­ing and bar­code scan­ning.

‘ This unique prod­uct, the ESYPOS Smart POS ESP 5313, prints 3-inch re­ceipts and la­bels in dual mode with mul­ti­ple in­ter­faces, in­clud­ing Wi-Fi, Blue­tooth, Eth­er­net and USB. It has a built-in 9-inch touch­screen that makes billing or la­bel edit­ing re­lated op­er­a­tions eas­ier. Since the op­er­at­ing sys­tem is An­droid, print­ing on cloud and re­mote man­ag­ing is en­abled. The Quad Core CPU can drive seam­less com­put­ing and print­ing. This is truly a first of its kind in the In­dian mar­ket’ Mr. Sa­jee­van fur­ther added.

“Con­sid­er­ing the huge po­ten­tial in Bar­code and La­bel Print­ing, we are also launch­ing two new mod­els for heavy duty la­bel print­ing. Both th­ese prod­ucts come with 120 mm pa­per width (4.72”), a Dual Print­ing method with Ther­mal Trans­fer Tech­nol­ogy and Di­rect Ther­mal Tech­nol­ogy. In fact, all our prod­ucts are BIS cer­ti­fied. We re­cently up­graded our qual­ity cer­ti­fi­ca­tion to ISO 9000-2015. With su­pe­rior qual­ity, unique fea­tures of ESYPOS prod­ucts and our ro­bust sales and ser­vice net­work across the coun­try, we are con­fi­dent of at­tain­ing a lead­ing mar­ket share be­fore the end of 2018” said Mr. V.P. Sa­jee­van.

Sanuja, Mar­ket­ing Head, ESY In­dia said that the com­pany was tak­ing a low-cost route to reach their po­ten­tial cus­tomers. ‘ We have over a mil­lion de­lighted cus­tomers in In­dia. They are our brand am­bas­sadors. They have ex­pe­ri­enced the qual­ity of our prod­ucts and ser­vices and will be our first point of ref­er­ence. We are reach­ing out to our data­base through the so­cial me­dia to share the news of our new prod­uct range. We are care­fully man­ag­ing a cost-ef­fec­tive mar­ket­ing cam­paign so that we are in a po­si­tion to of­fer our prod­ucts at af­ford­able prices to our cus­tomers’, said Ms. Sanuja.

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