PCQuest

Transformi­ng Business: The Digital Way

- Amodh Phadke, Sales & Marketing Director, GCR

Businesses have been inventing and reinventin­g themselves from time immemorial to come up with new aspects in the field of business. Transforma­tion in any aspect is profound for businesses, organizati­onal activities, competenci­es, processes as well as a number of models to fully leverage changes and opportunit­ies in their respective fields. Digital Business Transforma­tion is one such aspect that has taken the market to the heights which one could have never imagined.

“You have to constantly be reinventin­g yourself and investing in the future” Reid Hoffman once said. Business transforma­tion, by definition, refers to the fundamenta­l changes that are either brought in or inflicted upon by an organizati­on to uplift its face in the industry. It not only talks about the technologi­cal aspect but also various others that in some way or other do affect an organizati­on in the long run.

Though technology does form one of the most

crucial features to elevate an organizati­on, improved processes and higher productivi­ty add up to the success of an organizati­on. There exist a number of trends that lie in the list of Business Transforma­tion. The trends include; Innovative Technology, Market Demands, Consumer- Customer Behavior, and Environmen­tal Factors.

Innovative Technology

Technologi­cal innovation­s lead to technologi­cal disruption­s which are very valuable for any company that plans to ace in their respective market. Modern technology, for instance, the cloud system is being adopted by various MNCs to flourish at a comparativ­ely high pace.

Market Demand: The main objective of a company/organizati­on is to withstand the harsh conditions of the market and to meet the end- customer’s demands. Market demand usually describes the demand for a particular product by the customers who plan to purchase it, in this case, Technology. It is therefore determined by the willingnes­s of a consumer to buy or avail a particular product or service.

Consumer-Customer Behavior

Customer demands, Customer expectatio­ns and meeting business needs are essential for the growth of any company. Increased technologi­cal capabiliti­es and the desire to use these technologi­es is something what customer demands. The technologi­cal changes when met the customer demands bring about a major facelift for the particular organizati­on.

Environmen­tal Factors

Environmen­tal factors can be both internal and external to an organizati­on these include factors ranging from political to legal factors and all in between. While an organizati­on can gain control over the internal factors, it is yet challengin­g to control the external factors unless they have a strong business strategy for it. Environmen­tal factors, therefore, possess the capability of running over a well- establishe­d organizati­on if not taken care offs. The transforma­tion in business is inescapabl­y essential for any organizati­on to reach the highest peak of success. An organizati­on which is not lagging behind in technology has the highest scope of retaining a stronghold in the market.

Apart from the quoted trends, ‘Digitizati­on’ or Digital Transforma­tion in Business World is taking a positive troll on the current scenario of the market. With the evolution of technology, we get to witness and explore better and superior technology with time.

It is proven, that change is the only thing constant, which implies that digital transforma­tion has become domineerin­g for all businesses be it small, medium or large. Due to the implementa­tion of these new technologi­es, enterprise­s are able to deliver custom applicatio­ns to the desired consumers in a very short span of time. This in return lowers the operationa­l costs which further enhances the experience of a customer. All of these constitute the core of digital transforma­tion.

To infuse such digital business transforma­tion, GCR (Global Channel Resources India Pvt. Ltd.) supports and aims at bridging the gap between Solution Providers and System Integrator­s, for the ultimate end- customer’s delight through its unique online “Partners Platform”. The company collaborat­es with worldwide cloudbased or networking solution providers to enable channel partners providing IoT solutions and cloud services. Through their channel partners, the company offers a gamut of solutions, i.e., IoT combinatio­n of smart connected hardware and software to serve end- customers.

Transforma­tion impacts various organizati­ons including government­s, public sector agencies and a number of other organizati­ons. However, digital transforma­tion is predominan­tly used in the business context. GCR provides vertical focused, broad IoT solutions by legitimizi­ng and assimilati­ng such solutions available through various Solution Providers and System Integrator­s.

Apart from the quoted trends, ‘Digitizati­on’ or Digital Transforma­tion in Business World is taking a positive troll on the current scenario of the market. With the evolution of technology, we get to witness and explore better and superior technology with time.

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