How Is AI Regenerating The Consumer Electronics Industry?
AI in consumer electronics opens up growth avenues and opportunities for attracting the ever-evolving customers. Manufacturers are adopting groundbreaking technologies to appeal to the customers and cater to their needs and requirements
“Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last, unless we learn how to avoid the risks.” —Stephen Hawking.
With increased awareness about the transformative intensity of AI, its adoption is presently being seen across numerous enterprises. This is expected to be the next most prominent change in the world. This progression can improve the performance of the machines and help them to make informed choices. Some people connect AI with a hostile takeover by robots. Another genuine fear faced by employees is that machines might replace them. Though some people are sceptical about this technology, advancement is slowly rising.
The impact of this machine intelligence is seen in various industries. The technology is infused in all division right from market analysis to gathering of consumer feedback. It has enhanced the role of machines in the consumer’s life. It has been instrumental in helping the companies to build better connectivity with their consumers.It has enabled them to lead a secure, comfortable and better way of life. The technology is implemented in different segments to improve the consumer experience. The consumer electronics industry has been an inevitable segment of our lives. This is inclusive of smartphones, games, consoles, cameras, entertainment system, car accessories, etc.
The application of AI into the industry of consumer electronics opens up many growth avenues and opportunities. For attracting the ever- evolving customers, the manufacturers are adopting the latest groundbreaking technologies, which specifically appeal to the customers and cater to their needs and requirements. The role of these devices is felt and need no explanation. AI technology is slowly infused into these devices and machines. Here are few notable AI trends that are reinventing the Consumer Electronics segment…
Intelligent Homes: Smart homes have become the hype of the hour that has garnered attention from the homeowners. AI has provided the opportunity to control household appliances with ease. This simplifies many processes and enhances the experience of the consumers. These devices can manage the performance of the various devices through voice recognition or smartphones. It can also monitor the power consumption; help devices make informed decisions and even power on/off the device remotely.
In addition to this feature, the smart home devices have an inbuilt entertainment system and an assistant feature. These aspects can be utilised to entertain the guests, hear the news, read stories, check weather reports and even get traffic updates. They can adjust the temperature and other factors of devices using their smart sense technology. One of the primary advantages of these products is that they are available in various forms and can be customised to fit the individual requirements. Major companies have launched products that are quite popular and well perceived by consumers.
Independent Vehicles: Self- driven cars are no longer a distant dream. Major companies have already begun testing of the vehicles in the factory and live road conditions. These latest vehicles are sleeker and smarter to provide a better travel experience. This invention would be a boon as it reduces stress during travel. It would allow people to spend more time with their families during long
For attracting the everevolving customers, the manufacturers are adopting the latest groundbreaking technologies, which specifically appeal to the customers
drives. One of the most crucial advantages of smart vehicles is that it reduces the risk of accidents.
Most accidents are caused by oversight and irresponsibility of the drivers. The machines function through a series of well- defined instructions, and it brings order in the road during driving. Leading automobile companies have taken this progression to the next level through self- driven vehicles. They can analyse the situation and make ideal decisions to navigate the car. They can also monitor the condition of the vehicle and remind the owners regarding the periodic checks.
Enhanced Entertainment System: Various movie and music applications provide the daily dose of entertainment to the consumers. Some software have utilised the AI technology to understand customer preference. Every customer has a unique interest, and it is sometimes confusing to identify the right movie from the thousands of material available on these portals. It becomes a daunting task when the viewers do not know the name or concept of their favourite movie. AI scrutinises and segregates the data based on their viewing history. This feature is available in all leading entertainment portals inclusive of Amazon, Netflix and YouTube. The advancement is also used to analyse the music notes and to improve the styles.
Mobile Assistant: We spend a significant amount of time speaking and connecting with the world through the phone. This connectivity would be further enhanced through the mobile assistant. High ends phones currently contain this technology. The phone responds and reacts to the voice of the owner. It can place a call to a specific person, type and save notes, play music and perform other tasks when the person is driving or busy.
Advancement in marketing strategies: All companies strive hard to overcome a primary challenge. They attempt to understand customer perception and expectation. AI has the ideal solution for this issue by monitoring consumer behaviour and creating customised campaigns to match them. This is also inclusive of programmed machines that can support customer queries and doubts. There are considerable advancements in this field that has helped companies to enhance their brand visibility. AI plays a crucial role in sorting the consumer information. This approach increases the success rate of marketing campaigns.
Health and Wellness Devices: Smartwatches are highly effective in tracking the movement and other vital statistics of the individuals. The latest devices do not just follow the data but also can take the necessary steps in case of emergencies. They are highly beneficial for elders and patients who need constant monitoring of vitals. The smart wellness devices can be programmed to call an ambulance or the family when there is a drastic change in these stats.
These advancements are just the tip of the iceberg. The experts are doing continuous analysis on the segment to improve their utility in different mediums. Various processes are still in the testing phase. Multiple concepts are yet to be developed. Some technologies are already implemented in real-life applications. This has garnered a significant response from the consumers. This progression can pave the way for more diversification in all the industry. This helps the companies to reduce their production cost, understand consumer expectations and build more effective marketing strategies. It also enhances the lifestyle of consumers through the development of advanced devices and consumer electronics.