2 Keys To Making AI More Human-Centered
AI-first products can help in delivering an exceptional user experience by providing hyper personalization which in turn leads to highly efficient and satisfying digital interactions
With the advent of smart personalization, Artificial Intelligence, Virtual Reality, Internet of Things and blockchain, digital solutions are becoming more intelligent and personalized. Digital interfaces are rapidly evolving from navigational containers and content boxes to conversations. Users are now craving a new, seamless, on-demand, digital experience: One clad in a conversational interface, ready to serve, and capable of complex actions.
AI-first products (if done well) help in delivering an exceptional user experience by providing hyper personalization which in turn leads to highly efficient and satisfying digital interactions. But for all this to happen, developers and data scientists must work together with UX designers to ensure that the end interaction is human centered and helps achieve real outcome for the users. There are two key factors that must be considered for AI- driven digital experiences…
1. Control: The true power of AI is leveraged when it makes smart decisions on the user’s behalf. But how do you still make the user feel in control? Latest research on self- driving cars has demonstrated that users feel extremely anxious and fearful sitting in a self- driven car that gives them no feedback on how it is making driving decisions. So, the key to making humans feel comfortable with AI will lie in achieving the right balance between automation and control.
2. Context: AI has no moral understanding on its own of what is right or wrong. So, on what basis will it make decisions where the answer is not clear? For example, the “Trolley problem”—Should the self- driving car save the grandmother or the baby if it could only save one of them? The researchers found that the countries’ preference differ widely. Participants from collectivist cultures (China and Japan prefer saving the grandmother because of a
Users are now craving a new, seamless, on-demand, digital experience: One clad in a conversational interface, ready to serve, and capable of complex actions
greater emphasis on respecting the elderly). For now, AI researchers feel that cultural context holds the key to helping AI make the right decisions. However, this is a question that will continue to be the topic of much debate in AI circles in the years to come.
We have always believed in pushing the boundaries of user experience towards the ultimate goal of completely humanizing technology. To that end, we keep a very close watch on technology advancements and trends and ensure that our solutions and processes are constantly aligned and adapted to the evolving digital landscape. As thought leaders, we often take the lead in defining UX standards and putting frameworks in place for new technological paradigms. Most importantly, we understand that creating exceptional user experiences often require cutting through the hype of the latest technological trend and distilling down to relevant use cases that will ultimately make life better for the user.