Wider adoption of WhatsApp
We foresee for digital lending companies, a lot of action happening on Account Aggregator front helping financial services companies with clean banking data which can enable instant approval of the loan and other financial services.API ecosystem evolving between nonfinancial and financial services companies to leverage alternate data for credit and risk assessment leading to newer business models evolving.Deeper NLP based bot technology capabilities being developed and adopted for both multilingual and multi- channel communications; and we see wider adoption of WhatsApp as a default channel for customer communications across entire customer journey including on boarding, processing, and support.