Fujifilm Appoints Tarun Khiwal as Brand Ambassador
Fujifilm has announced the appointment of fashion photographer Tarun Khiwal as their brand ambassador for promoting its Medium Format GFX range of mirrorless cameras. As part of this strategic partnership, Fujifilm plans to roll out various brand-building initiatives with Tarun for its GFX range of cameras and lenses.
Fujifilm has been working with eccentric artists on numerous projects. Khiwal comes with over 31 years of work experience in the field of photography. He had been awarded the “Fashion Photographer of the Year Award” at the Lycra MTV Style Award in 2004 and Kingfisher Fashion Photographer of the Year. He had also been awarded the “Photographer of the Year” award by Asian Photography in 2005 and 2015. His work has been published in national and international magazines, including Time, Vogue, GQ, Harper’s Bazaar, Tank, Elle, Marie Claire, L’Officiel and Condé Nast Traveller.
Commenting on the announcement, Koji Wada, Managing Director, Fujifilm India Pvt. Ltd., said, “We are excited to on-board Tarun Khiwal, onto our platform of X and GFX photographers as an ambassador. A brand himself, Khiwal has time and again showcased his creativity through his projects. This new relationship will not only help Fujifilm further boost its positioning in the industry but also amplify the awareness and excitement around the X series range of mirrorless cameras. We are really excited to have him as the face of the Fujifilm X and GFX Series and are looking forward to a wonderful journey of adventure, aesthetics and inspiration.”
Sharing his excitement on collaborating with Fujifilm India, Tarun Khiwal added, “I am thrilled to be associated with Fujifilm and looking forward to capturing and experiencing the cutting-edge technology that the brand offers. This association will provide me with an opportunity to engage with the camera enthusiasts and reveal the power of innovative technology through Fujifilm’s range of GFX series cameras. With mirrorless technologies increasingly dominating the world of photography, I believe, Fujifilm offers the finest medium format mirrorless cameras that help photographers realise their truest vision.”