TRUJET OFFER TO FILM FRATERNITY

THERE ARE FOUR REGIONAL

airlines in India – Air India Regional (earlier known as Alliance Air); Vijayawada-based Air Costa; Bengaluru-based Air Pegasus and Hyderabad-based Trujet. The next big wave they say is going to be regional airlines, but the question is are they doing enough to attract passengers or are they just content connecting under-served and un-served destinations? It appears at the moment, they are not doing anything radical or totally different to get more passengers on their planes.

The last we heard was that of the defunct low cost carrier Air Deccan which offered some tickets at ` One and Captain Gopinath instantly became the ‘father of low cost airline in India’. But the present crop of regional airlines has not done anything of that sort, to grab the attention of the growing middle class of India.

They are just content with a promotion here and a promotion there, nothing substantive to attract first time flyers among the rising middle class at large. Some of the promotions/schemes do not even get publicised properly, making them fail at the hustings. First, they need to get more and more passengers on their flights and two they need to monetise through various activities. It calls for ingenious ways of marketing and promotions. The youngest regional airline from Hyderabad – Trujet is trying something new by offering amazing discounts to students, senior citizens, members of South Indian Movie Association, Movie Artists Association, members of the media and Armed Forces personnel. As regards attracting the film fraternity, it