AIR COSTA, HAPPY FLY­ING

SP's Aviation - - CIVIL -

was to hap­pen as Tel­ugu film ac­tor Ram Cha­ran (Chi­ran­jeevi’s son) is one of the pro­mot­ers of the air­line. The guess is that this move has a bear­ing on the pas­sen­ger load fac­tor con­sid­er­ing that the film fra­ter­nity trav­els quite a bit on work and leisure.

The Man­ag­ing Di­rec­tor of Trujet, Vankay­ala­p­ati Umesh had told this writer re­cently that the air­line was ex­pe­ri­enc­ing good load fac­tors and the air­line would soon be adding an­other 15 tur­bo­prop ATR air­craft in the near fu­ture. Trujet is ex­pand­ing its net­work and has strate­gi­cally started con­nect­ing tem­ple des­ti­na­tions – Tiru­pati and Au­rangabad (Shirdi). It has three daily flights to Tiru­pati from Hyderabad, while it pro­vides free air­con­di­tioned coach ser­vice from Au­rangabad to Shirdi and back. Com­pli­men­tary snacks are pro­vided on these flights.

Umesh said “Ge­o­graph­i­cally, In­dia is a huge coun­try with a lot of po­ten­tial. Last 10 years of avi­a­tion growth has been just the scratch­ing of sur­face. Real un­rav­el­ling of po­ten­tial be­gins now! We be­lieve that there is a lot of un­der­served and/or un­served mar­kets in In­dia. And a qual­ity air­line with warmth, care and ef­fi­cient ser­vice is still miss­ing fromthe In­dian skies. That is where we be­lieve Trujet fills the gap with its state-of-theart, ef­fi­cient air­craft and friendly ser­vice.”

We worked re­lent­lessly to bring this air­line to life and launched op­er­a­tions on Jul 12, 2015. We are cur­rently fly­ing to Hyderabad, Au­rangabad, Bengaluru, Chennai, Cud­da­pah, Goa, Nag­pur, Ra­jah­mundry, Tiru­pati, and Vi­jayawada. Our sched­ule is fo­cused on your con­ve­nience, and pric­ing is light on the wal­let.”

Be it a wed­ding, a cor­po­rate event, or any other spe­cial oc­ca­sion, Trujet states that it caters to the client’s per­son­al­ized char­ter needs. Along­with its sis­ter con­cern Turbo Avi­a­tion, Trujet of­fers a va­ri­ety of air­craft for large move­ments. And for groups of 10 or more peo­ple the air­line has a ded­i­cated team to as­sist them with their travel needs.

The air­line re­cently added three des­ti­na­tions. Vi­jayawadaHy­der­abad-Vi­jayawada ser­vice started on April 22 and Vi­jayawada-Cud­da­pah-Vi­jayawada ser­vice on May 3. The Vi­jayawada-Hyderabad and Hyderabad-Vi­jayawada flights are the last flights of the day on this route and pro­vide the miss­ing late evening con­nec­tiv­ity on this sec­tor. Apart from pro­vid­ing same plane Goa-Vi­jayawada (via Hyderabad) con­nec­tiv­ity, it is also pro­vid­ing con­nec­tions to Vi­jayawada from Bengaluru, and Au­rangabad. “These sec­tors fit into our strat­egy of con­nect­ing un­der-served and un­served routes and we are proud to ex­pand our foot­print in Andhra Pradesh.”

Trujet is pro­moted by Turbo Megha Air­ways Pvt. Ltd and in De­cem­ber 2015 cel­e­brated its one lakh pas­sen­ger mile­stone. The air­line, as part of the cel­e­bra­tions, gave ` 1,00,000 to win­ners of a contest. The first week’s win­ner was S. Suresh from Bengaluru who flew flight 2T104 Hyderabad-Ban­ga­lore on De­cem­ber 15. In the sec­ond week, the lucky win­ner was one Kavitha Avutha­palli from Hyderabad who flew on flight 2T104 Hyderabad-Ban­ga­lore on De­cem­ber 26. The draw was con­ducted at Trujet cor­po­rate of­fice in pres­ence of pub­lic and me­dia. Umesh said “We con­grat­u­late Kavitha who has won ` 1,00,000 in luck draw. We are hum­bled by re­sponse to our one lakh pas­sen­ger mile­stone cel­e­bra­tions, and look for­ward to our fu­ture jour­ney with our es­teemed pas­sen­gers to cross many more such mile­stones in near fu­ture.” Man­ga­lore, Hubli and Thiruvananthapuram. These rooms are equipped with the mod­ern ameni­ties such as air con­di­tion­ing, wifi, ban­quet hall, con­fer­ence room, din­ing area, geyser, heater, in room safe, bar, park­ing, pool and other mod­ern fa­cil­i­ties, and the user can se­lect the ameni­ties ac­cord­ing to his or her choice. Pe­ga­sus Picks ho­tel rooms are rated to be good among the users. Some of the ho­tel rooms are lo­cated near the Air­ports in the cities con­sid­er­ing the travel time to the air­port.

Other than that, Air Pe­ga­sus has not tried any­thing dif­fer­ent. Air Pe­ga­sus is part of Decor Avi­a­tion which has ground han­dling op­er­a­tions in 11 ma­jor air­ports in In­dia. Air Pe­ga­sus com­menced op­er­a­tions on April 12, 2015, with its in­au­gu­ral flight be­tween Ban­ga­lore and Hubli. As of April 2016, Air Pe­ga­sus serves seven air­ports across South In­dia from its main hub at the Kem­pe­gowda In­ter­na­tional Air­port in Bengaluru with a fleet of ATR 72-500 air­craft.Air Pe­ga­sus took de­liv­ery of its first ATR 72 air­craft in Septem­ber 2014. It re­ceived its Air Op­er­a­tors Per­mit (AOP) on March 24, 2015, and sub­se­quently com­menced op­er­a­tions from April 12, 2015, with its in­au­gu­ral flight from Bengaluru to Hubli. Vi­jayawada-based re­gional car­rier Air Costa has net­worked quite ef­fec­tively some of the non-metro cities, how­ever, it has not had any note­wor­thy pro­mo­tions to at­tract pas­sen­gers. The last we heard was that it gave a flat dis­count of ` 1,000 on econ­omy and econ­omy plus class tick­ets booked over five days to cel­e­brate its one mil­lionth pas­sen­ger mark which it achieved last year. The of­fer was valid across its nine des­ti­na­tions.

The of­fi­cial spokesper­son Pramod Mitta said: “We presently target both busi­ness and leisure trav­ellers. We have iden­ti­fied the prof­itable busi­ness routes and have planned day-re­turn flights for them. Our busi­ness trav­ellers are very happy with our prod­uct and of­fer­ings. Due to the strate­gic fit be­tween our air­craft (E190s with 110-seater) and the routes, we are able to of­fer com­pet­i­tive fares to our guests. How­ever, we plan to be ra­tio­nal with our pric­ing strat­egy and not get emo­tional. We have in­tro­duced our cor­po­rate travel pro­gramme in the mar­ket which has been re­ceived very well by the target group.

“As a re­gional car­rier, we are flash­ing five to seven dis­counted of­fers (av­er­age ba­sis) per quar­ter con­nect­ing topi­cal dates and fes­ti­vals to make our guests get more ben­e­fits out of those con­nec­tions and also con­sid­er­ing to fill our for­ward loads. We run reg­u­lar pro­mo­tions and mar­ket­ing ac­tiv­i­ties”.

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