Rheinmetall sets up Australian unit
Rheinmetall Defence is expanding its presence in Australia with the newly founded subsidiary Rheinmetall Simulation Australia Pty Ltd. The new company underscores its commitment to providing customers with comprehensive advice and support in all aspects of simulation and training technology. Adrian Smith has been appointed Managing Director of Rheinmetall Simulation Australia, which will be headquartered in Adelaide.
The move represents another step in Rheinmetall Defence’s progressive internationalisation and systematic expansion into key markets. The Düsseldorf-based German Group has production and sales units in numerous European countries, the United States and Canada, the United Arab Emirates, South Africa and Asia.
Rheinmetall Simulation Australia is a wholly-owned subsidiary of German defence and automotive company Rheinmetall AG, which has an annual turnover of approximately €4 billion (A$ 5 billion). Rheinmetall Defence’s business unit Simulation and Training is Europe’s second largest simulation and training company and the largest supplier of defence simulation equipment for land warfare operations.
Rheinmetall Simulation Australia will provide advanced simulation-based training products and services to the Australian armed forces in the maritime, air and land environment and plans to aggressively grow the company to be the major supplier of these products in the region and to become the preferred partner of the military.