HAMILTON FORAYS INTO INDIA

The kitchen appliance brand targets 12% market share

US- based kitchen appliance brand Hamilton Beach has forayed into the Indian market through a distribution tieup with IT firm HCL and is looking at up to 12 per cent of premium appliances categories market in the next 4- 5 years. “We wanted a local partner with expertise that is focused on establishing us in India,” Hamilton Beach Brands director, International Business Development Brian Schwartz said. Hamilton Beach will plan its expansion in India in two phases.