What are ‘ burger selfies’?

To engage with the summer- loving target audience of Hellmann’s Mayonnaise, Ogilvy UK has created an interesting twist to the concept of selfies. A ‘ burger selfie’ is the process of getting one’s face illustrated on a burger patty. A robotic 3D printer arm does the same. One would firstly need to save a picture of oneself. Followed by which the photograph is synced with their software allowing the face to be drawn on a burger patty. This stunt is a part of a wider life hacks summer campaign for Hellmann’s by Ogilvy, reports Design Taxi.