The Asian Age

Swatch un­veils new col­lec­tion

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Mumbai: Ac­tor Son­akshi Sinha has un­veiled Swatch’s new Fall- Win­ter 2014 Col­lec­tion in Mumbai as the Swiss watch maker tries to daz­zle the coun­try with its per­fect watches.

Ex­press­ing her de­light for un­veil­ing the new col­lec­tion, Son­akshi said, “It is great to be a part of such a great brand like Swatch and re­veal their new col­lec­tion. Along the way to brand- name star­dom, Swatch has es­tab­lished an en­vi­able rep­u­ta­tion as an all­round in­no­va­tor in the watch in­dus­try. The col­lec­tion is great for any­one who is ex­per­i­men­tal with their sense of style and fash­ion”.

The brand’s new col­lec­tion high­lights its spirit of in­no­va­tion, ex­pand­ing range of shapes, and in­ven­tive de­sign­ers take ad­van­tage of ev­ery­thing tech­nol­ogy of­fers.

This col­lec­tion proves that there are Swatch watches for peo­ple of all ages and for ev­ery oc­ca­sion. The Fall- Win­ter 2014 Col­lec­tion are broadly clas­si­fied un­der “A World In Col­ors”, “Clas­sic”, “Let It Shine” and “High- Lands Mix”.

From the orig­i­nal cult plas­tic watches, Swatch has di­ver­si­fied its of­fer­ings con­sid­er­ably, and has con­tin­ued to push the lim­its of tech­nol­ogy, in­tro­duc­ing an as­ton­ish­ing range of ma­te­ri­als from plas­tic, stain­less steel and alu­minium to syn­thetic fab­rics, rub­ber and sil­i­cone.

 ??  ?? Swatch In­dia brand man­ager Jy­oti Das and ac­tor Son­akshi Sinha pose with watches from the company’s new fall- win­ter 2014 col­lec­tion in Mumbai.
Swatch In­dia brand man­ager Jy­oti Das and ac­tor Son­akshi Sinha pose with watches from the company’s new fall- win­ter 2014 col­lec­tion in Mumbai.

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