The Asian Age

In­sta Girls are the haute- est

There’s a new breed of mod­els who are scorch­ing the run­ways and gain­ing pop­u­lar­ity by the minute: the In­sta Girls

- SAUMYA BHA­TIA

Is the su­per­mod­els era over? Looks like it’s In­sta Girls’ time to shine now. For it’s Septem­ber is­sue cover, Vogue mag­a­zine fea­tures a new breed of mod­els — the In­sta Girls: Joan Smalls, Cara Delev­ingne, Kar­lie Kloss, Ari­zona Muse, Edie Camp­bell, Imaan Ham­mam, Fei Fei Sun, Vanessa Ax­ente, and Andreea Di­a­conu — in­stead of a Hol­ly­wood celebrity. We find out if the term In­sta Girls is here to stay and su­per­model is on its way out.

For mer- model- t ur ned- g room­ing ex­pert Me­her Bhasin, doesn’t mince words when she says, “One is so fed up of see­ing the same old mod­els of 15 years strut­ting the same look and walk. In the tech- savvy era, one is so used to change in fash­ion, in movies and in tele­vi­sion shows, so why not in mod­els? Con­sid­er­ing ev­ery sec­ond per­son claims to be a model and prob­a­bly is, that su­per­model era is over and done with.”

In­sta Girls seems a part of the hash­tag fad: here for now, but not for­ever JATIN KAM­PANI FASH­ION PHO­TOG­RA­PHER

De­signer Namrata Jo­shipura feels that this is just an in­ter­change of words. “In­sta Girls is just another way of call­ing them su­per­mod­els. This new ter­mi­nol­ogy piques peo­ple’s in­ter­est. Kar­lie Kloss is a su­per­model, and call­ing her an In­sta Girl is just another hip and mod­ern so­cial me­dia la­bel. I won’t be sur­prised if it re­mains a popular term in­ter­na­tion­ally.”

Fash­ion pho­tog­ra­pher Vikram Bawa misses the power and re­spect the su­per­mod­els com­manded. “They were big and drove the mag­a­zine sales but to­day, we no longer have Mehr Je­sias and Malaika Aro­ras. Sadly, that phase is over.”

Talk­ing about why su­per­mod­els no longer rule the fash­ion world, Vikram shares, “Bol­ly­wood drives fash­ion to­day. Mod­els are over­shad­owed by hero­ines. Younger ac­tresses have taken over the mag­a­zine cov­ers, from Sonam Kapoor to Alia Bhatt and now, Shrad­dha Kapoor. Fash­ion in Europe con­tin­ues to be driven by mod­els, while US fash­ion is more to do with brand­ing, pub­lic­ity and Hol­ly­wood stars. And In­dia is go­ing the Amer­i­can way.” Fash­ion pho­tog­ra­pher Jatin Kam­pani feels that In­sta Girls may have been coined to keep up with chang­ing times. “I don’t think it has any­thing to do with the model fra-

In­sta Girls is the emer­gence of new age mod­els who’re gain­ing pop­u­lar­ity by the minute RASHMI VIR­MANI CHORE­OG­RA­PHER

ter­nity or the su­per­model fra­ter­nity at all. We pho­tog­ra­phers are con­stantly on a look­out for new faces. How­ever, In­sta Girls, as the name sug­gests, seems a part of the hash­tag fad: here for now, but not for­ever,” he says.

Ac­claimed de­signer Wen­dell Ro­dricks says, “After the su­per­mod­els cover in the early 90’ s, it is only nat­u­ral that In­sta Girls will find its way not only in fash­ion par­lance but also as a noun in the world’s dic­tionar­ies.”

Chore­og­ra­pher Rashmi Vir­mani, who’s worked with hun­dreds of mod­els, sums up say­ing, “Mehr Je­sia, Shee­tal Mal­lar, Madhu Sapre de­fined the term su­per­model. After them, we’ve had good qual­ity, hard work­ing and popular mod­els but none of them were di­vas or had the fol­low­ing ear­lier su­per­mod­els had. There was a time when there were roughly 50- 60 mod­els be­tween Delhi and Mumbai. Now, we call them ramp rou­tines. Out of 24 mod­els in the show, eight are for­eign­ers, six are pro­fes­sional and the rest are newer ones. It’s the age of so­cial me­dia; every­body is on Face­book and In­sta­gram 24 hours a day. We’re go­ing dig­i­tal; mag­a­zines have been re­placed by phones. In­sta Girls is the emer­gence of new age mod­els who’re gain­ing pop­u­lar­ity by the minute.”

 ??  ?? ( Left to right)
Mod­els dressed in
Tanieya Khanuja and
Neha Agar­wal’s
out­fits re­spec­tively
( Left to right) Mod­els dressed in Tanieya Khanuja and Neha Agar­wal’s out­fits re­spec­tively
 ??  ?? A model in Malini Ra­mani’s out­fit
A model in Malini Ra­mani’s out­fit

Newspapers in English

Newspapers from India