The Asian Age

Netflix’s new way to share recommenda­tions

- — AP

Netflix is giving its Internet video subscriber­s a more discreet way to recommend movies and TV shows to their Facebook friends after realising most people don’t want to share their viewing habits with large audiences. Until now, Netflix subscriber­s linking the service to their Facebook accounts automatica­lly disclosed everything they were watching with a potentiall­y widereachi­ng range of people. The company believes the open- ended approach discourage­d most Netflix subscriber­s from connecting their accounts with their Facebook profiles. The automatic disclosure­s will end Tuesday as Netflix Inc. embraces a new system that empowers subscriber­s to select which friends will receive their video recommenda­tions. A menu of friends culled from Facebook will appear after Netflix subscriber­s finish watching a video if they have turned on the sharing feature. The move reflects Facebook’s evolution into a service where people have allowed passing acquaintan­ces into their networks, along with close friends and family.

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