CR7 FLAUNTS UNDERWEAR LINE

Cristiano Ronaldo rarely needs an excuse to take off his top. On the pitch, the Real Madrid star has made a habit of celebrating important goals by revealing his torso.

And now the forward has stripped off again — this time to launch his new CR7 underwear campaign.

The designs, inspired by the Portuguese’s love of summer and bright colours, are intended to show off his more playful side.

Ronaldo is renowned for demanding high standards from his team-mates.

But the Real Madrid star was keen to show that there were more sides to his character.

He said: “People mostly see the more serious, focused side to my personality so I wanted this campaign to show my more relaxed side.

“I love summer so wanted the campaign to have bright, vibrant, tropical feel.”

He continued: “I wanted to create designs that make you feel your best as soon as you put them

on.”