The Asian Age

Rememberin­g Rosenquist: The pop art pioneer

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New York: It’s a sad beginning of summer for the art world as James Rosenquist — an American artist who was one of the protagonis­ts in the pop-art movement — passed away on March 31. He was 83.

Rosenquist’s wife, Mimi Thompson, told The New York Times that he died Friday in New York City after a long illness.

Rosenquist started by painting signs and billboard advertisem­ents in Times Square and other public places. He later incorporat­ed images from popular culture, from celebritie­s to consumer goods, into his work.

One of his best-known pieces is “President Elect”, created in the early 1960s. It is a billboard-style painting depicting John F. Kennedy’s face alongside a yellow Chevrolet and a piece of cake.

“The face was from Kennedy's campaign poster. I was very interested at that time in people who advertised themselves,” Rosenquist told the art appreciati­on organisati­on The Art Story. “Why did they put up an advertisem­ent of themselves? So that was his face. And his promise was half a Chevrolet and a piece of stale cake.”

Another popular piece was Rosenquist's “F-111,” which superimpos­es a Vietnam War fighterbom­ber on images of children and consumer goods.

Rosenquist resisted comparison­s to his contempora­ries Andy Warhol and Roy Lichtenste­in.

"I'm not like Andy Warhol. He did Coca-Cola bottles and Brillo pads. I used generic imagery — no brand names — to make a new kind of picture," Rosenquist said in a 2007 interview with Smithsonia­n magazine. “People can remember their childhood, but events from four or five years ago are in a never-never land. That was the imagery I was concerned with — things that were a little bit familiar but not things you feel nostalgic about. Hot dogs and typewriter­s — generic things people sort of recognise.”

Rosenquist was born in Grand Forks, North Dakota.

His mother was an amateur painter who supported his creative interests early on.

His watercolou­r of a sunset won him an art scholarshi­p to take classes at the Minneapoli­s School of Art. — AP

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James Rosenquist

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