The Asian Age

Ola uses Vietnam war analogy for Uber

-

New Delhi, April 7: Indian cab aggregator Ola on Friday said the firm is focussing on building a sustainabl­e business and will turn profitable in two years even as it used the analogy of “Vietnam War” to describe competitio­n with its US-based rival Uber.

“...this is corporate war and the competitio­n between us and Uber is very intense... the analogy that I gave about India is that this is like Vietnam War.

“We are the local guerillas... We have the Americans carpet bombing us but we will go into the nooks and corners of the country and we will find those opportunit­ies in niche areas and in large areas,” Ola co-founder and CEO Bhavish Aggarwal said at a TiE event here.

He added that the Bengaluru-based company is focussing on building “more sustainabl­e” and profitable solutions to grow its market share in the on-demand transporta­tion market in India.

“We have significan­tly improved our bottom-line over the past year or so and we have a very clear path to profitabil­ity . Within the next two years, we will be profitable,” he said.

Previously, Indian startups like Ola and Flipkart have raised concerns about “capital dumping” by global rivals like Uber and Amazon, who have deep pockets and are investing heavily in the Indian market.

They had urged that the government should design policies that favour home grown companies. However, this also drew a flak from many quarters that viewed the statement as being protection­ist.

Mr Aggarwal said it is for the government to decide how they want to deal with capital dumping.

“It is for the relevant government agencies to decide what capital dumping is and what is not. We are focussed on building a business which is impactful,” Aggarwal said.

However, he added that while one may call it capital dumping or not “but the fact is money is thrown, customer gets lots of discounts, drivers get a lot of subsidies”.

“The negative social effects of that is that once these are withdrawn, drivers have an issue with that,” Mr Aggarwal said.

Using another war analogy, he said the fight between Uber and Didi in China was like World War II. “Our industry is very competitiv­e and what happened in China between Uber and Didi was like World War-II, where there were two people with lot of ammunition against each other and in the end, one company won. India is not like that,” he said.

Last year, Chinese ridehailin­g firm Didi Chuxing had announced the acquisitio­n of Uber's operations in China in a $35 billion deal. “Globally, rideshare is a very intense industry and I believe there is an irrational belief that it is a winner take all business and there will be one guy standing in the end. And that leads to an irrational exuberance from the investors also,” he said.

Even as valuation of many of the Indian startups falls, Mr Aggarwal said he has not seen investors getting jittery unnecessar­ily.

Newspapers in English

Newspapers from India