Celebrities urge people to come out and vote
The voter awareness campaign for the municipal polls has received a celebrity quotient with cricket legend Kapil Dev, author Chetan Bhagat and Bollywood actress Huma Qureshi exhorting people of Delhi to come out and vote in the municipal polls on Sunday. The run-up to the local body elections in the city is making national headlines and the State Election Commission is raising awareness among the electorate with a ‘Dhakad’ campaign.
“We have roped in five celebrities, Kapil Dev, Gautam Gambhir, Chetan Bhagat, Huma Qureshi and Taapsee Pannu of Pink fame, for our ad campaigns. The publicity material is already out and we have put it up in Delhi Metro and public places and published in newspapers as well,” a senior official said. The Commission has already been running a campaign with a tagline, “Voter Dhakad Hai (voters are awesome)”, to build up awareness. “Apart from our ‘Dhakad’ print and outdoor campaign, which has really attracted a lot of eyeballs, we are running ad jingles on radio and spots on TV.
“On April 22 and 23, we will bring out a combined hoarding and poster, in which all five celebrities would be seen in one frame. On these two days, we will be disseminating additional information to people about voting and other related details,” he said. The Commission has come with a personified finger character to exhort voters to come out and exercise their franchise. “Because of political dynamics involved and some controversies, local bodies elections have assumed a much wider canvas. We want people to also get involved in the electoral process,” the official said.