Struggling with English, Samsung to delay Bixby

Samsung introduced its voice-assistant Bixby as the most significant feature of Galaxy S8, but unfortunately the firm failed at giving a chance to S8 customers worldwide to experience it as it struggles to learn English-language. New reports now suggest the feature will be further delayed, at least by another month.

According to a report by The Wall Street

Journal, the English-language version of Bixby won’t likely to debut in the US until at least late June.The delay is no surprise to industry analysts, as many of them doubted Bixby when it was announced. “It’s not talking yet,” Bob O’Donnell, an analyst and consultant with Technalysis Research told AFP. “They have room to expand and grow.” Its delay by another month has resulted in growing sceptical of Samsung’s ability to compete against rivals, which include Apple’s Siri, Amazon’s Alexa, Google’s Assistant and Microsoft’s Cortana, on the software front.

“Samsung has once again delayed the rollout of the voice component of its digital assistant Bixby, further reinforcing our opinion that Samsung can really only compete in hardware,” said Richard Windsor, an analyst with Edison Investment Research told the register.

“This, combined with the poor performance already offered by Bixby services on the Galaxy S8, leaves me unsurprised that a method to rewire the Bixby hard key to Google Assistant has already been published,” he said.