Coca-Cola to raise beverage prices

New Delhi: Coca-Cola India will marginally raise prices of its aerated beverages but will cut rates of packaged drinking water Kinley and hold those of juices and juice-based drinks to reflect tax incidence under the incoming GST regime. Announcing the impact of GST on consumer rates, the company also said it will launch an affordable range of aerated beverages to cater to price sensitive consumers and affordable ‘Value Water’ segment priced significantly lower than Kinley water. With a tax of 40 per cent, aerated beverages have been “the worst hit category of beverages” under GST, it said.