How much has the mid-range smartphone evolved in 2017?
With decent hardware, respectable software, and good build, a mid-range handset is all you require
In the realm of smartphones, the swanky flagship smartphones have the responsibility to bring the latest technological concepts to the smartphone fraternity. However, there’s a price to pay for those newer concepts which may be beyond the reach of the common man. This is why there are cheaper smartphones that skip on the fancy bells and whistles to provide the basic technological necessities of the 21st century at a price that everyone can afford. For the affordable category, the mid-range smartphones are the ones that form the support system of the smartphone industry in 2017. Buying a mid-range smartphone these days provides a satisfactory smartphone experience pretty close to one provided by a flagship device. However, things were not that good a few years ago in the market.
When the concept of smartphone caught up with the Indian middle class in 2012, manufacturers had a selected number of models on offer in the mid-range category. Various Midrange smartphones like Samsung’s Galaxy Grand series and HTC’s Desire series focussed mainly on selected parameters — a bigger screen, a rear camera with a large megapixel count, highly bloated software and some fancy advertising. The phones were incapable of handling the ambitious software that the manufacturers wanted to run, despite providing a weak hardware.
TheMotorola Moto G was regarded as the smartphone to revolutionise the mid-range category. Although the smartphone provided a stock Android experience, the hardware was still several notches below than its flagship counterparts. Despite that, the smartphone sold in large numbers and gave a message to the world that consumers looking for a mid-range smartphone care about specifications and build quality for an overall good user experience, something which the competition lacked.
This idea attracted the hoards of Chinese smartphone manufacturers, who had the means to provide more for less — thanks to lower manufacturing costs and clever marketing tactics. Therefore, when Xiaomi decided to make an entry into the Indian market, they knew what the Indian consumer was asking for — good specifications, respectable build quality and a decent user experience. Their first smartphone, the Xiaomi Mi 3, delivered exactly that — flagship specifications with an enhanced User Interface (UI) in a well-built body.
The old players have also started following the suit of packing latest technology with a premium build quality. That is why the mid-range smartphone market is now full of devices that focus on a great overall experience. There are more options available in this segment for various kinds of smartphone seekers. For example, the Xiaomi Redmi Note 4 focuses on specifications and performance, the Moto G5 Plus wants to provide a stock Android experience in a premium build, the Honor 8 Lite focuses on style with a glass-metal combo body, Samsung Galaxy J7 Max focuses on a big display with great viewing experience and the Samsung Galaxy J7 Pro brings flagship class design to the mid-range category.
In a nutshell, the midrange category has matured for meeting the growing needs of the modern smartphone consumer. It is no more a collection of plastic shells with weak internals and clumsy user experience but a category for the sensible consumer who wants a smartphone designed for his/her specific needs without burning a hole in the pocket.