People go gaga over ‘Ta-Ta Towels’

London: People are going crazy about the Ta-Ta Towels on social media. Many have deemed it “genius,” “legit,” and even the ever-popular “lit.”

The genius product helps you escape the dreaded boob sweat. It’s not pretty, but it’s a fact especially in summer, and for women with a larger bra size.

The creative boob hack was made by Los Angeles resident, Erin Robertson, who felt the pain of the underboob sweat situation herself.

She borrowed a sewing machine from a friend and started creating a prototype from her towels at home. She writes on her website: “I tried everything: I tucked wash cloths under my breasts, I tried dumping baby powder all over me, I even put a t-shirt on and tucked it under my boobs.

But the wash cloths looked ridiculous, the baby powder made me look more like dough, and the t-shirt was making me sweat even more.”

Each Ta Ta Towel is double-sided and comes with an adjustable strap on the back of the neck, so you can personalize your boob holder.

The invention is $45 and available for pre-order on the Ta Ta Towel website. The product is branded as lounge wear, and meant to be worn on its own, although, of course, you could also slip a shirt on over the Ta Ta Towel.

And after creating the Ta-Ta Towel, Erin has found the product has been a hit among customers, especially pregnant and breastfeeding mums.

The towels are sold for $45 each and come in five different colours, with many people tweeting that they’re desperate for one.