The Asian Age

Neeta Lulla roped in to design for The Chainsmoke­rs

- DIPTI

The American DJ and production duo, T h e Chainsmoke­rs, are coming to India this September and we laid our hands on the one-of-a-kind souvenir that’s in store for them. The four-time national winner, designer Neeta Lulla, has been roped into design clothes featuring Lord Ganesha and warli art for the Grammy Award winning producers, who will headline the debut edition of Road To Ultra in India by Percept. Reportedly, the electronic­pop duo loves fashion beside creating music. An excited Neeta Lulla states that it’s always important that a global artist takes back home a memory and a message from India that somewhere highlights our tradition. “Hence, I have fused traditiona­l prints and modern cuts for the souvenir. The of electro pop colours have design is very fresh and been used since The modern but it also has Chainsmoke­rs are performers an Indian touch to it who love to with the warli art, play live in an arena. which is earthy Hence, I have played and tribal. Lord with multiple Ganesha is a symbol colours as it’s of prosperity required to stand and success and is out.” This will not more as a goodwill be the first time gesture. The holographi­c Neeta will be associatin­g background with a global gives a very psychedeli­c artist. In the past, she vibe that resonates has designed for with dance Steven Seagal and music.” Tyra Banks apart

About the colour from designing for story, she says, “A lot Bollywood stalwarts.

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