Gun-totting models scorch the ramp

Event was hosted by National Rifle Association

Chicago: In a distinctly American form of haute couture, a runway fashion show on Friday showcased a range of accoutrements designed to carry concealed firearms — in style.

From purses to holsters, attendees of the gun ownership and self-defence convention hosted by the National Rifle Association (NRA) were treated to what the group says is the first-ever fashion show of its kind.

“We couldn’t find an event that’s been done like this before,” NRA spokesman Jason Brown said ahead of the show in Milwaukee, in the Midwestern state of Wisconsin.

Models displayed offerings from some 30 companies, including Femme Fatale, whose products include corset holsters, and Man-Pack, which makes shoulder bags designed for quick gun access.

And at the end of the show, gun-toting attendees voted for their three favourite products.

The NRA, the politically powerful gun rights group that regularly tussles with lawmakers over gun control, says some 16 million Americans are licensed to carry concealed firearms. It insists that the country is safer — not less so — when more people carry guns. Both male and female models will walk the runway, showcasing products ranging from conventional pistol holsters and accessories to concealed carry purses, bags, and much more. Unlike the organisation’s annual meetings, which are reserved for members, the three-day convention is described as more of an educational opportunity for the general public.

“It’s kind of this full, comprehensive look of what it means to be able to defend yourself,” Brown said.

In addition to the fashion show, there are plans for a concert and dozens of workshops, such as one on how to stop life-threatening bleeding. “We’re going to pull out all the stops,” Brown said, to help people make informed decisions about guns and self-defence.