The Asian Age

People prefer getting bad news without ‘sugar coating’: Study

- — PTI

Washington: Beating around the bush or trying to soften the blow while delivering bad news may not be a good idea, say scientists who found that most people prefer directness, candour and very little buffer when receiving such informatio­n. Researcher­s from University of South Alabama and Brigham Young University (BYU) in the US offered 145 participan­ts a range of bad-news scenarios, and with each scenario, they were given two potential deliveries. For each received message, they ranked how considerat­e, direct, clear, efficient, honest, specific and reasonable they perceived it to be. They also ranked which of those characteri­stics they valued most. Participan­ts, for the most part, valued clarity and directness over other characteri­stics. Researcher­s found that if someone is delivering bad news about a social relationsh­ip — think “I am breaking up with you” — you might prefer they ease into it with the tiniest of buffers. However, the team noted people value directness over an extended and overly polite lead in. “An immediate ‘I am breaking up with you’ might be too direct. But all you need is a ‘we need to talk’ buffer — just a couple of seconds for the other person to process that bad news is coming,” said Alan Manning, linguistic­s professor at BYU. “And when it comes to receiving negative informatio­n about physical facts — example “you are dying” or “that water is toxic” — most people want it straight up, no easing in,” Manning said. “If we are negating physical facts, then there is no buffer required or desired. If your house is on fire, you just want to know that and get out. Or if you have cancer, you would just like to know that. You do not want the doctor to talk around it,” researcher­s said. Previous research and advice on delivering bad news has been mixed, in part because its been shaped in a way that makes bad-news delivery easiest for the deliverer. That has led to buffers that drag out uncertaint­y for the badnews recipient, researcher­s said. Though the buffer in giving bad news is almost always a bad idea, there are cases when it can be valuable — necessary, even, said Manning.

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