The Asian Age

Akshay to feature in BJP’s anti-tobacco drive

- NITIN MAHAJAN

The original “Khiladi” of Bollywood will soon be featured in anti-tobacco campaigns of the Narendra Modi government.

The ruling BJP dispensati­on has decided to engage the services of Hindi movies superstar Akshay Kumar, who starred in several blockbuste­rs like Khiladi, Special 26, Rustom, Singh is King, Jolly LLb 2, for spreading anti tobacco message across the country and create awareness regarding the diseases caused due to its abuse.

Sources stated that the cine star had volunteere­d for production of public health service advertisem­ents regarding antitobacc­o messages.

It is understood that the Union informatio­n and broadcasti­ng minister Smriti Irani had persuaded the actor to be part of the massive media campaign that will be launched by the Narendra Modi government soon.

It is not the first time that the actor has participat­ed in public awareness campaigns.

The Bollywood actor had recently starred in the blockbuste­r Toilet Ek Prem Katha, taking inspiratio­n from Prime Minister’s pet Swachha Bharat Abhiyaan.

Sources stated that as part of the campaign the Union ministry of health and family welfare will create public awareness spots and advertisem­ents, featuring the hit Hindi movie actor, that aim at spreading the message of ills of tobacco use.

The campaign will try to sensitise the common man about the cancer causing effects tobacco use and would be exhorted to desist from its use in any form.

 ??  ?? Akshay Kumar
Akshay Kumar

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